VARINDIA IT MAGAZINE

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Kingston  is set to launch their new marketing campaign, which will redefine the way the Indian market views technology. The concept at the heart of Kingston’s new brand campaign is keeping memories alive. The memories referred to in its brand campaign are childhood memories making the emotional connect even sweeter. The new Kingston campaign will kick off in May and will be seen in-shop, outdoor and also on social media and digital platforms. Scott Chen, Vice-President, APAC Region, Kingston , explains what this means for the brand said, "Kingston Technology has always believed in going the extra mile and thinking out of the box. It is this tradition that we are proud of and it is amply reflected in our new marketing communication in India. Over the 25 years that Kingston has been in the business, we have carried with us a wide range of memories. There have been victorious moments that have made us proud and there have been

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Reliance Communications  has announced ambitious plans to expand its pan-India network significantly through strategic 2G GSM Intra-Circle Roaming agreements with existing operators, offering its customers wider coverage and uninterrupted service across the country. Once in place, RCOM’s 2G GSM customers will be able to roam seamlessly on all partner networks, free of any additional cost. These ICR agreements will increase RCOM's national 2G GSM network footprint by 10,000 base stations and bring in an addressable market of over 150 million customers, adding up to a market opportunity of over Rs.10,000 crore. All agreements with existing telecom operators are likely to be completed by the end of the second quarter of the ongoing financial year. "We are already in advanced stages of talks with several operators across the country to put these agreements in place, and are delighted to announce the first of many such allian

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Micromax  has introduced its first  3D phone, Canvas 3D (Model No. A115)  strengthening its Canvas series in India. The latest offering from Micromax needs NO 3D Glasses to view its content in 3D, thereby giving the user a hassle-free rich lifelike experience. Powered by a 1GHz dual core processor, Canvas 3D (A115) promises nice graphics, multi-tasking and improved application performance. Canvas 3D comes with a 5" full touchscreen and runs on Android 4.1.2 (Jelly Bean). Packed with a 2000 mAh battery, the phone provides a talktime up to 4.5 hours ensuring a strong battery backup. The phone sports a 5.0MP rear camera with auto focus and features a 0.3MP front camera which will facilitate video chatting. Users can also convert the regular pictures into the 3D picture format. The 3D-enabled A115 will help users in faster browsing, downloading attachments and watching streaming videos with excellent 3D quality. With an

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   As the world experiences sweeping business change powered by big data, cloud, mobile and social business technologies,  IBM  has unveiled new  business process and integration of software and services  that will enable global organizations to accelerate adoption. IBM's new business process and integration software and services will enable organizations to extend and connect their existing infrastructures to a wide variety of mobile devices and machine-to-machine (M2M) technologies. As a result, clients will now be able to simplify day-to-day operations and reach their customers and constituents with insightful information, anywhere and anytime. At the cornerstone of this strategy is IBM MessageSight, a new appliance designed to help organizations manage and communicate with the billions of mobile devices and sensors found in systems such as automobiles, traffic management systems, smart buildings and household appliances. &

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   IPsoft  has announced that it has formed a partnership with  Infosys(NYSE:INFY) . IPsoft’s proven autonomics platform - IPcenter, together with managed services from Infosys, will help reduce costs of IT operations and generate greater value for clients. IPcenter delivers self-learning and self-healing systems to automate recurring manual IT tasks, and substantially reduce human intervention. IPsoft’s autonomics services, along with standardized processes and metrics from Infosys, maximizes the efficiency of IT operations. The partnership will bring to market a powerful new strategy to accelerate business outcome-based sourcing and free up critical resources otherwise engaged in managing routine tasks. This will help CIOs transform their departments to meet not just technology enablement mandates but business enablement goals. Chandrashekar Kakal, Senior Vice-President & Global Head of Business IT Services (BITS), Infosys ,