MediaTek and Facebook join Hands

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

MediaTek and Facebook join Hands

MediaTek and Facebook have announced a global partnership that will see Facebook embedded into MediaTek's mobile platform solutions, enabling users in emerging markets to access Facebook, many for the first time, via affordable mobile devices. This partnership is said to allow users of handsets powered by MediaTek's Runtime Environment (MRE), to better connect with their friends, family and coworkers.

MRE is MediaTek's innovative middleware technology designed for mobile developers and application providers to deploy services and content for 'Smart-Feature phones'. The MRE solution claims to provide millions of users in emerging markets with the ability to enjoy rich online experiences previously available only on smartphones. MRE-enabled devices will enable many users to access leading Internet services, such as Facebook, for the first time.

Cheng-Te Chuang, Corporate Vice President, MediaTek said, "Our new partnership with Facebook further reinforces MediaTek's focus on providing differentiated services and value for handset brands, giving them the means to offer affordable, compelling and differentiated mobile solutions to consumers in key emerging markets such as India."

Vaughan Smith, Mobile Partnerships & Corporate Development Vice President, Facebook said, "Every phone should be social and we're excited to be working with MediaTek to bring Facebook to more devices, in more markets around the world and helping users to connect and share anywhere, anytime."

MediaTek is currently working with leading handset brands, including Spice Group and Micromax in India, Cherry Mobile in the Philippines, and Nexian in Indonesia to roll out their mobile solutions in these key markets.

MediaTek's chips have been a powerful force behind the worldwide mobile telephony revolution. In emerging markets such as India, the ability to offer features such as color interfaces, cameras, video recorders, QWERTY keypads and dual SIM capability at a compelling price point has driven the uptake of MediaTek-powered 'Smart-Feature phones'.


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