ZengaTV ropes in Parle Wafers

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE


ZengaTV has announced its winning the exclusive mobile rights for India-Srilanka series has roped in Parle Wafers as the title sponsor for the series.
Shabir Momin, MD & CTO, ZengaTV said, “this is a very exciting moment for us as we not only bagged the rights to telecast the 5 One day International’s and 1 T20 International match of the ongoing India - Srilanka series but we also have got Parle Wafers to be the title sponsor of the series. Under the deal Parle Wafers will advertise in between over’s as pure FCT and also on Action Replay and Super 4’s mirroring the traditional TV model of advertising and this alternate platform gives a choice to the brands to consider while they strategize their marketing and advertising plan.
Abhishek Joshi, CEO, ZengaTV, said “this tie-up with Parle Wafers is an important addition to our already existing advertiser bouquet and we strongly feel is that there is enough space for every brand to advertise on the mobile TV platform  and this will be very hard to ignore  when they launch their future brand campaigns. Zenga TV which currently is on a very high growth trajectory is proof that this is a serious platform for the marketers to start considering”.

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