Narayana Murthy & Jeff Bezos decide to end their controversial e-commerce joint venture Cloudtail


Narayana Murthy & Jeff Bezos decide to end their controversial e-commerce joint venture Cloudtail: The seven-year-old joint venture, called Prione Business Services Pvt., will end operating from mid-2022, the companies announced on Monday. The JV called Prione set up a fully-owned unit Cloudtail that sold goods online alongside independent shops & grew to be one of the largest sellers on Amazon. The Joint Venture has enabled over 300,000 sellers and entrepreneurs to go online and enabled 4 million merchants to use digital payments. There was continuous allegation from the local retailers that the giants had abused their dominance through deep discounts, exclusive ties and cheap support from certain vendors. This puts pressure on Amazon and Murthy, and decides to end their collaboration, which has been criticized for breaking the spirit of India’s e-commerce laws. It is a potential setback for the e-commerce giant as the country’s online market is projected to surge to $1 trillion.

 

Amazon has faced opposition in India for business practices that small retailers contend are unfair and illegal. The Competition Commission of India started a probe last year into the company and Walmart Inc.-owned Flipkart after local retailers alleged the giants abused their dominance through deep discounts, exclusive tie-ups and favorable backing of certain vendors....Read More

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