VARINDIA IT MAGAZINE

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Idea Cellular is about to launch its Online Application Store based on Ericsson's eStore solution. Using Ericsson's business model that features Software as a Service, Idea will be able to set up a successful business in the mobile application market and easily introduce new services to their subscribers. The ecosystem between Idea and Ericsson will support a developer community, thereby bringing richer, more relevant and better applications and games to the subscribers. The application store will give Idea's customers a superior user interface, transparent and affordable pricing, and all of Idea's 2G and 3G subscribers using mobile handsets that support web browsing will be able to choose from more than 30,000 applications - both free and paid. Ambrish Jain, Director, Operations, Idea Cellular, says, "The application store will offer a rich mobile experience through a combination of both web and mobile platforms. We are

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Tata Consultancy Services (TCS) has signed a five-year contract with du, the integrated telecom service provider in the United Arab Emirates. As an IT Managed Services Partner, TCS will support du in its efforts to enhance customer excellence and service delivery levels. This agreement supplements du's aggressive growth strategy and its continuous focus on enhancing the company's capabilities in service delivery, enriching customer experiences, offering a better scope in developing and managing customer-centric products and services, besides creating more value for shareholders. Fahad Al Hassawi, Chief Human Resources and Shared Services Officer, du, said, "In a dynamic business sector such as telecom, we are constantly looking at enhancing customer experience - made possible by further enhancing our IT operations. With TCS' capabilities, we expect to further streamline our efficiencies in service delivery quality of service

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE HP and Bank of Baroda have been working together through an Enterprise IT agreement to support its banking transformation. This is helping the bank to support its rapid expansion plans, streamline its operations and utilize emerging technologies to deliver innovative new services. The bank selected HP for this transformation, including assessment and refresh of the bank's applications and IT infrastructure. HP will provide application modernization services and business intelligence to support new business services. HP consulting services will map out the datacenter transformation, utilizing HP Converged Infrastructure. This includes server, storage and networking, supported by HP Mission Critical Support. HP will also a roll out a new mobile banking solution platform allowing customers to access banking services through mobile devices. "At Bank of Baroda, we are embarking on a new phase of banking transformation that will allow

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE HDFC Bank has announced one common easy-to-remember telephone number for its millions of PhoneBanking customers. The Bank already offers this service in 9 regional languages. Now customers in Mumbai, New Delhi & NCR, Bangalore, Chennai, Hyderabad, Pune, Ahmedabad, Kolkata can call 61606161 and Chandigarh, Jaipur, Lucknow, Indore, Kochi, Patna (Bihar and Jharkhand) can call 6160616 for all their queries and banking needs. The numbers for upcountry locations remain unchanged. Ramnath Raikar, Head - PhoneBanking, said, "With over 3.5 million calls every month, our PhoneBanking has emerged as popular channel for our customers. Being increasingly on the move, they should, therefore, welcome this change." For More Details See www.varindia.com

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Hitachi Data Systems has announced VMware vStorage APIs for Array Integration (VAAI) support on Hitachi Virtual Storage Platform (VSP) and through the platform's unique 3D scaling architecture, can extend this capability to more than 100 virtualized multivendor storage arrays. As the first storage platform to offer full VAAI support for virtualized storage, Hitachi VSP provides a truly integrated foundation for growing VMware environments, giving customers the flexibility and scalability they need while protecting existing investments. "While other vendors may support VAAI, only Hitachi Data Systems has the external storage virtualization necessary to address our customers' top business needs to optimize application performance and reduce IT costs," said Hu Yoshida, CTO, Hitachi Data Systems. "Competitive approaches require customers to 'rip and replace' existing infrastructures and go through the painstaking p