Ericsson enables Idea's Online Application Store
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Idea Cellular is about to launch its Online Application Store based on Ericsson's eStore solution. Using Ericsson's business model that features Software as a Service, Idea will be able to set up a successful business in the mobile application market and easily introduce new services to their subscribers. The ecosystem between Idea and Ericsson will support a developer community, thereby bringing richer, more relevant and better applications and games to the subscribers. The application store will give Idea's customers a superior user interface, transparent and affordable pricing, and all of Idea's 2G and 3G subscribers using mobile handsets that support web browsing will be able to choose from more than 30,000 applications - both free and paid. Ambrish Jain, Director, Operations, Idea Cellular, says, "The application store will offer a rich mobile experience through a combination of both web and mobile platforms. We are...