NICE to acquire Fizzback
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE NICE Systems has reached an agreement to acquire Fizzback, introducing the complete Customer Experience Management (CEM) with the integration of revolutionary, real-timeVoice of the Customer (VoC) solution. Zeevi Bregman, President & CEO, NICE said, "The adoption of and demand for CEM solutions, at all levels of the organization, including Marketing, Finance and Operations, is on the rise. With the addition of Fizzback, NICE is expanding the scope of its capabilities of Impacting Every Customer Interaction by introducing a Customer Experience Management solution with the most complete Voice of the Customer offering. This enables our customers to more effectively capture, understand and leverage VoCas the foundation to a cross-enterprise CEMstrategy." Rob Keve, CEO, Fizzback said, "Our unique solution has been enabling our customers to achieve exceptionally high response rates from their customers, and to receive feedback in...