VARINDIA IT MAGAZINE

Growth in smartwatch industry is increasing over a period of time with a potential to reach $32.9 billion by 2020, registering a CAGR of 67.6% from 2014 to 2020. Global market for Smartwatch is gaining prominence due to its potential to replace traditional watches and functionality similar to smartphones and secondly, health and fitness remain a dominant segment of the smartwatch market, providing healthcare workers and hospitals with savings opportunities. With this the leading companies are collaborating with their suppliers and re-sellers to penetrate into this market through the right selection of channel, geography and target audience.  Demand for smartwatches has attracted consumers with extra functionalities beyond timekeeping and Fitbit becomes most recalled brand in the household when it comes to fitness tracker. Fitbit took over Pebble, Vector as well as mobile payment company Coin . Rumors of Fitbit's "Project Higgs" GPS smartwatch have been around fo...

Manisha Sood, who was the Director and Country Lead – SMB at Microsoft, has left the company to join a US-based wearable device company, Fitbit. The company is into health and fitness and builds products that help transform people’s lives. Manisha has been appointed as the Country General Manager in FITBIT. Though no formal announcement has been made in this regard, we have received this information from a reliable source in the industry. In Microsoft, Manisha was responsible for leading the sales and marketing function of the small & medium business within India. She was associated with Microsoft from 2013 and served the company for over two years. Prior to that, she had served the storage company SanDisk as a Country Manager – India and SAARC. Manisha held that position in SanDisk for seven years. She was also associated with Kodak as a Country Manager – Digital & Applied Imaging... Read more