Dell kicks off "Back to School" Campaign in Tier-II, III Cities
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Dell India(NASDAQ:DELL) has announced the launch of Back to School 2014 , an initiative to reiterate Dell’s focus on empowering the education segment in the tier-II and tier-III cities. The campaign was kicked off in April and will continue through May till June 2014. Even as school students step into their summer vacations, these offers enable parents to equip their children and provide learning content and tools that will help them prepare for the beginning of the new school year. The Back to School campaign is a one in a series of outreach programs planned in 2014. These programs have been designed to expand the influence of technology with a strong focus on Tier-II and Tier-III towns, where the computing experience has only partially made its way into the homes of young school students. With its flagship Go Rural program, Dell intends to take the PC directly to the masses in the Tier-II and III cities. With its unique "S