VARINDIA IT MAGAZINE

ASUS  has announced one of its most anticipated laptop ranges,  ZenBook Pro Duo (UX581) and ZenBook Duo (UX481) . In addition to the dual-screen laptop offerings, ASUS will also be bringing forth other stellar launches. This includes the launch of the new ScreenPad 2.0, on ZenBook 13/14/15(UX334/ UX434/ UX534). With ZenBook completing 30 years, ASUS is also launching Zenbook Edition 30 Special (UX334), featuring ASUS’ finest leather craftsmanship. Adding to the volley of new launches by the brand is the VivoBook S Series, S14 (S431) and S15 (S532), the trendy and sleek laptops, perfect for the young and on-the-go audience. Arnold Su, Head of Consumer Notebooks and ROG Business, ASUS India , said, “The need for the industry to evolve with the changing times necessitates innovation. As one amongst the industry incumbents, we realised it was both an opportunity and responsibility for us to push the envelope, disrupt the status quo, and come up with a magnificent offeri...

ASUS has launched ZenFone AR Tango-enabled and Google's Daydream platform-ready Augmented Reality and Virtual Reality smartphone.  Runing on the latest 7.0 ‘Nougat, ZenFone AR is equipped with 8GB RAM, 128GB internal Storage and also supports expandable storage. It is built with powerful components, including a Qualcomm Snapdragon 821 CPU that has been specially optimized for Tango and Daydream.  Featuring a powerful Qualcomm Snapdragon 821 processor that is optimized for the demanding, real-time computing requirements of Tango, ZenFone AR's TriCam system work in conjunction with Tango technology to enable smooth and compelling smartphone AR experiences.... Read More

ASUS has elevated Vinay Shetty to Regional Director for India and South Asia for their computer components and peripheral business. Levis Su who was previously serving in this position has moved into the role of Director for Motherboards, Asus Computers China. “I am honoured by the opportunity to lead India and South Asia. Asus has provided me with immense opportunities. For that, I will remain forever grateful. I look forward to begin this new chapter with our new leadership team and employees in South Asia to continue our unmatched legacy in the IT and hardware industry. We have tremendous talent and potential to successfully the company’s drive vision,” said Shetty... Read more

ASUS has announced the launch of a new variant of ZenPad C 7.0 that comes equipped with a MediaTek MT8382V/W Quad-core processor. With a display size of 17.7 centimetres, the ZenPad C 7.0 has an internal memory of 8GB with MicroSD card support up to 64GB. The device has a 5 MP main camera with PixelMaster to capture brighter photos as well as videos. Powered by Android OS Lollipop, the ZenPad includes the ASUS ZenUI 2.0 with over 1,000 software enhancements, 10 finger multi-touch and Zen Motion support touch gesture. All these features and more make the ZenPad C 7.0 the perfect gift for your loved ones this festive season. The ZenPad will be available exclusively on Snapdeal from today and will retail at Rs.7,999. The device comes in two variants – Obsidian Black and Pearl... Read more

ASUS has launched the ZenFone Go, a 3G- enabled smartphone for users in India. Starting today, users can purchase the model on Flipkart, ASUS exclusive stores and all leading retail outlets at Rs. 7,999/. Available in 5-inch (ZC500TG), ZenFone Go is currently, one of the most competitively priced 3G handsets in the market. It boasts of a stunning LCD display with an anti-fingerprint coating, a high resolution 1280 x 720 HD IPS display, sporting a pixel density of 294ppi for an impressive visual appearance with improved clarity, brightness and vivid colours. The device will be available in 3 colours- Black, White & Red, along with 8GB storage... Read more

ASUS has unveiled the Zen accessories for the Indian market. Recently launched accessories- Lolliflash and ZenEars will be available to the Indian users in ASUS exclusive stores and on leading ecommerce sites. A unique form factor from ASUS, Lolliflash is a Lollipop shaped dual-tone LED torch for smartphones. Available in 5 colours- White, Blue, Black, Red & Yellow, the Lolliflash acts as a separate ‘fill-in’ light, delivering true to life colours and a fun photography exercise. As part of the package, this portable device, equipped with three colour filter – White, Blue & Red, has three brightness level settings. Retailing from Rs. 899, it has a battery life of 3 hours with a capacity of 3.7 V 65 mAh... Read more

ASUS has organized a Dealers’ Meet themed on AIO across their target regions in India. These target regions comprised JBO (Jharkhand-Bihar-Odisha), Pune, Guwahati and Shillong. The Dealers’ Meet successfully engaged channel partners in orienting them with the new AIO products by ASUS and the areas of focus in the realm of sales. Peter Chang, Regional Head – South Asia & Country Manager – System Business Group, ASUS India, said, “These meets were held to acknowledge our partners and extended teams who have successfully assisted us to deliver quality services to our customers. It was also designed in a way to update the partners about the latest products and the growing number of consumers. Such educative sessions help our partners gain confidence and keep up with the new technologies that are continually emerging at ASUS... See more  

ASUS has announced its latest Zenfone C – ZC451CG with India as one of the first wave countries for the launch. The device is built on the Android 4.4 KitKat operating system with ASUS Exclusive Zen UI, which makes it a super-efficient device. The brand new phone from the Zenfone series has a 4.5” display and a 5MP camera with PixelMaster technology and a high-capacity 2100mAh removable battery for nearly 30 hours of 3G talk-time and over 10 days of standby. It is endowed with a dual-SIM and dual standby with high-performance Intel Atom CPU. ASUS launches Zenfone C – ZC451CG Peter Chang, Regional Head, South Asia & Country Manager, System Business Group, ASUS India, affirms, “Redefining the smartphone experience for consumers at affordable price points is the new Zenfone C. It incorporates the strategic features of the range like a sublime interface and seamless functionality that has already captured a sizeable portion of the tech-savvy market. Combining finely crafted d...

ASUS has launched All-in-One PC ET2040INK. It is equipped with Intel processor and high-performance graphics. It comes with 19.5” HD LED-backlit widescreen display, 500GB hard drive plus 100GB cloud storage on ASUS WebStorage for free and smart backup power to prevent data loss. Its Intel HD graphics architecture delivers faster graphics performance, saves more time as it previews and creates HD videos faster and offers smoother animation and better responsiveness while playing video games. Its innovative gesture control makes hands-free entertainment possible. ASUS All-in-One PC ET2040INK Peter Chang, Regional Head, South Asia & Country Manager, System Business Group, ASUS India, commented, “The ET2040 promises the proven reliability of ASUS desktop PCs for a truly remarkable computing experience that guarantees peace of mind. Its space saving design is complemented by its clever built in backup power. With versatile functionalities which can be used for office work, w...

ASUS has made a special announcement for its revolutionary ASUS Zenfone 5 will now be available for Rs.7,999. Emerged as the most loved smartphone out of the series, ASUS Zenfone 5 has received a tremendous response from the Indian masses. The ASUS ZenFone 5 combines a spacious 5-inch IPS panel that delivers superb high-definition (HD) 1280 x 720-pixel resolution — a brilliant 8-megapixel PixelMaster main camera with image stabilization. It features Intel Atom Multi-Core 1.2 GHz Z2520 Processor with Intel Hyper-Threading Technology and 8GB EMMC + 2GB RAM. Keeping the path-breaking response, ASUS has introduced the smartphone at a special price on the special occasion of Republic Day. The device will be made available on 21st January on Flipkart.   See more  

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE ASUS hosts its Annual Channel Meet in Goa ASUS is holding its annual channel meet in Goa from September 18th to 21st, 2014. Over 160 partners are attending this meet, including Partners, Regional Distributors, national Distributors, Branch Heads, Head Office and Territory Product Managers. The partners will encounter a mix of entertainment along with the corporate interactive session with product and process updates for ASUS Gold Partners, Asus Wholesale Partners, ASUS Exclusive Stores, Regional Distributors and partners. The first day of the meet witnessed performances by celebrated comedian Sunil Pal and dancers from India’s Got Talent. The meet has been organized to reward the partners on the successful completion of the targets to be as primary partner and be part of the tour along with ASUS Wholesale Partners, National Distributors & Regional Distributors. Peter Chang, Regional Head – South Asia & Country Manager - System ...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   ASUS  has announced marking its 100th presence in the country with the launch of its exclusive store in Coimbatore, Tamil Nadu. In its voyage to reach this milestone, ASUS has come a long way from netbooks to tablets to hybrids. The 100th store will feature the entire range of Touch notebooks, Ultrabooks, Tablets, Phablets and Notebooks including the recently launched products which have been launched in India till date. The second store in the city - Ashish Computers World - is located at No. 66, 100 Feet Road, Gandhipuram, Coimbatore - 641 012. ASUS has expanded its reach throughout India with ASUS exclusive stores in each state, it has helped the company to reach the consumer and achieve the 100th mark. By launching the second store in Coimbatore, ASUS is further strengthening its presence in Tamil Nadu. The company already has stores in New Delhi, Kolkata, Mumbai, Chennai, Calicut, Goa, Thane, Raipur, Bhillai, Gurgaon, Dur...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   ASUS  has launched improved  Fonepad 7 Dual-SIM tablet . It is a 7" HD tablet with 3G phone and HD display with built-in full phone and cellular 3G data function. It supports dual SIM in one device and comes with Intel Atom  Z2520 1.2GHz Dual Core Processor for lightning-fast web and application loading. “Our Fonepad Series available in the country received assenting response and was jubilant in making a noticeable mark in the Phablet market. Taking up the functionality level further, we have introduced the new variant - Fonepad 7 Dual SIM. Dual SIM devices have gained substantial consumer attention in the country. Our new dual SIM device combines the widely accepted innovation and all the necessary functionality. Its availability at a much lesser price point, which makes it even more desirabl,” said  Peter Chang, Regional Head - South Asia & Country Manager - System Business Group, ASUS India. ASUS Fo...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   ASUS  has announced Transformer Book Duet TD300, PadFone Mini, VivoTab Note 8, ZenFone 4, ZenFone 5, ZenFone 6 at CES 2014. Transformer Book Duet (TD300)  allows users to switch between Windows and Android in either laptop or tablet modes in just four seconds - and with just a single push of the Instant Switch button or a virtual key on the tablet. With a powerful Intel Core i7 processor at its heart, Transformer Book Duet runs up to twice as fast as existing tablets based on ARM processors.  ASUS SonicMaster technology and two speakers ensure that Transformer Book Duet delivers incredible audio for immersive entertainment. PadFone mini is a beautiful 4-inch smartphone that transforms effortlessly into an elegant 7-inch tablet. PadFone mini comfortably fits the palm for an instantly expanded view on a glorious 1280 x 800-pixel display - even better than HD. VivoTab Note 8  is a Windows 8.1 tablet featuring a...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   ASUS  has launched  WL-330NUL router  in India to enable quick internet access for travellers and integrates full capabilities in the smallest-sized router produced to date. The device measuring 6.5cm long and weighing 17.5g has been created specifically for customers who travel frequently, especially those who use ultrabooks, smartphones and tablets to get online. The WL-330NUL provides quick secure network set-up and connection sharing with other users and works with multiple operating systems, including Windows 8, Mac OS, and iOS. Vinay Shetty, Country Head  Component Business, ASUS (India) , said, The WL-330NUL has been engineered to offer full-fledged router functionality in a miniaturized form-factor. It operates in multiple modes, including router, Ethernet, Wi-Fi hotspot, and access point. Its flexibility and convenience allow easy internet service sharing across several devices, regardless of whe...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE ASUS  has announced the launch of the Transformer Book T100 and ASUS Fonepad 7. The Transformer Book T100 is a compact ultraportable device powered by the new Intel Atom quad-core processor featuring a 10.1-inch HD display. ASUS Fonepad 7 is an updated version of the 7-inch Android device with full voice telephony for people who want smartphone features with a tablet-size screen. Transformer Book T100  features a new Intel Atom Z3740 quad-core processor for multi-tasking performance and lasts for up to 11 hours on battery power. Fonepad 7 comes as a 7-inch Android device with voice telephony for people who want smartphone features with a tablet-size screen. Fonepad 7  features a 1.2MP front facing camera, plus a 5MP autofocus rear camera with a 100 continuous-shot "burst" mode and 1080p Full HD video recording. The 3950mAh battery provides up to 28 hours of 3G talk-time, 35 days of standby time and up to 10 ho...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   ASUS  has announced Z87-Deluxe/Quad, the first motherboard in the world with Thunderbolt 2 technology certified by Intel. Based on the new Intel Z87 chipset and ready for the latest fourth- generation Intel Core processors, the ASUS Z87-Deluxe/Quad ATX motherboard has two Thunderbolt 2 ports for connecting up to 12 devices at once. Each port has up to 20Gbit/s transfer rate and is backwardly compatible with Thunderbolt 1. Z87-DELUXE/QUAD  has been subjected to tremendous compatibility, BIOS validation, video/audio and other tests to verify its quality and design. Being the world’s first certified motherboard for Thunderbolt 2 technology also means setting the standard for all of the upcoming products, which is something that ASUS has always done, said  Joe Hsieh, ASUS Corporate Vice-President & General Manager  of the Motherboard and Desktop System Business Unit. Thunderbolt 2 supports daisy-chained co...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   ASUS  has announced the launch of its latest  M51AC desktop with Windows 8 operating system and powered by the latest fourth-generation Intel Core processors (Haswell) and NVIDIA GeForce GTX graphics. The M51AC also has a Wireless Charger tray for wireless recharging of smartphones and tablets and is the first desktop PC to feature ASUS SonicMaster audio technology for enhanced sound quality. It also features ASUS Power Pack - a removable UPS (Uninterruptible Power Supply) that acts like a mini UPS for the PC providing 60 seconds of power backup and after the 60 seconds it automatically deploys hibernate mode to save the user session. The M51AC desktop features exclusive ASUS Smart Cooling System which reduces dust accumulation, lowers operating temperatures by up to 11.4℃ and Q Fan Quietness Technology adjusts CPU fan speeds according to its current load for stable, reliable operation. It comes in a matte finish with a t...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   ASUS  has announced that the latest UEFI BIOS for its motherboards based on Intel H87 and B85 chipsets unlocks previously inaccessible overclocking features for 4th-generation Intel Core processors. Before this update, the overclocking features of new Haswell "K Series" processors could be enjoyed only with motherboards based on the Intel Z87 chipset. Now, however, performance enthusiasts can exploit the power of Haswell K Series processors using ASUS 8 Series motherboards like the  ASUS H87M-PRO and B85-PRO . The BIOS update is a free download for 10 ASUS motherboards - the H87-PRO, H87-PLUS, H87M-PRO, H87M-PLUS, H87M-E, H87I-PLUS, B85-PRO, B85-PLUS, B85M-E and B85M-G.Once installed, the update enables frequency multiplier-based overclocking in one simple step for unlocked Intel K Series processors such as the Intel Core i7-4770K and Core i5 4670K. The BIOS also includes several features to make life simpler for PC users...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   According to the latest announcement made by  ASUS , the company has selected Ingram Micro  as a national distributor for its Component Business. Ingram Micro will now handle distribution for ASUS desktops, all-in-one PCs, LCD monitors and projectors across the country along with ASUS' existing distributor Rashi Peripherals. The decision to appoint Ingram Micro was taken keeping in mind the customer demand, channel expansion and strategic plans of the company. ASUS now aims to tap a newer market base, verticals and channel base with this strategic appointment. Vinay Shetty, Country Head, Component Business, ASUS (India) , said, "Ingram Micro is one of the biggest IT distributor in the country and we are pleased to have them onboard as a national distributor for our component products. Along with their support, we are confident of growing our business for these product lines as well as extending our reach and partner base....