Nokia is India's Most-Trusted Brand: Survey
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Recognizing Nokia’s commitment to the Indian market, consumers have ranked Nokia as the Most-Trusted Brand in India for the third consecutive year. The ranking is a part of the recently launched “Brand Trust Report 2013”, an annual research-based report by the Trust Research Advisory. The recognition highlights Nokia’s commitment to the Indian market and its continued focus on delivering consumer-centric innovation. The Trust Research Advisory’s “Most-Trusted Brand” survey identifies brands that have won that most special attribute – the consumer’s trust. The Brand Trust Report, India Study, 2013 is the third in its series and this year the report lists India’s 1,100 Most-Trusted Brands from 211 categories. It comprised comprehensive primary research based on 61 attributes called the Brand Trust Matrix, and was conducted among 2,505 influencer-respondents from 16 cities across the country. “Trust is one of the most ...