VARINDIA IT MAGAZINE

Considering the TRAI’s recommendations on Net Neutrality, the Internet and Mobile Association of India (IAMAI) has said that the recommendations are progressive in nature and are in line with the debates in the industry and user groups that have been raging for the last two years. For the industry, the recommendations are pragmatic in the sense that it recognizes the requirements of expansion of digital services in the country, when it makes reasonable exceptions for specialized services, reasonable traffic management practices or fulfilling international treaty agreements. Special provisions for IoT, specialized services and CDNs reflect forward-looking recommendations that take into account the needs of the foreseeable future. The TRAI recommendations ensure level-playing field in enabling emerging service providers to reach out to target audiences on the same terms with their peers. At the same time, recognition of special sectors like IoT, CDNs ensure that emerging sect...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   IAMAI  has released industry figures that indicate robust growth in the online retail business in India estimating the number of  online retailers as close-to 1 million  as of date. Subho Ray, President, IAMAI , said, "Nearly 1 million large and small retailers make use of online marketplaces to reach out to their customers in India today. These online retailers represent a very wide range of categories, including electronics, books, apparel, accessories, footwear and jewellery." The Association has estimated that online retail accounted for US$12.6 billion (INR62,967 crore), showing a year-on-year CAGR of 34 per cent since 2009 and is expected to escalate further as policy and FDI issues are addressed and delivery logistics come of age. The Association has identified key segment drivers such as apparel and jewellery brands which are marketing and selling their products increasingly through the online chann...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Wipro Technologies(NYSE:WIT)  and the  Internet and Mobile Association of India (IAMAI) , in a joint research report titled “Future Thought of Business (FTOB): MVAS”, has predicted that the Indian MVAS market will grow at a CAGR of 25% between 2012 and 2015 to reach US$9.5 billion in 2015, from an estimated US$4.9 billion in 2012. Wipro and IAMAI conducted an evaluation of over 450 consumers and providers of MVAS in India to identify the major drivers and barriers of the Indian MVAS market and provide insights that will help to grow this market. The research focussed on the mEducation, mEntertainment, mFinance and mHealth application areas and found that there is pent-up market demand from consumers for sophisticated mobile services in India that have the potential to improve the overall quality of living. “Basic informational mobile services are set to decline in India. We have found that India’s consumers will incre...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Internet users, who are accessing the web through mobile devices including smartphones and tablets and dongles in India, are continuously increasing. According to the latest report generated by IAMAI, mobile Internet users in India are expected to reach to a benchmark of  165 million by March 2014. The report generated by  Internet and Mobile Association of India  (IAMAI) further revealed that the number of mobile Internet users is expected to reach a milestone of 87 million by December 2012 from 78.7 million users in October 2012.  Further, it is said that the number is expected to reach 92.9 million by March 2013, 130.6 million by March 2014 and 164.8 million by March 2015...... See More

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Internet and Mobile Association of India (IAMAI) and IMImobile have unveiled their joint study on “Mobile Platform Adoption by Enterprises”. The report benchmarks the present state of awareness, use and purpose of use of mobile platform by enterprises to engage with various stakeholders. The report consists of detailed sectoral analysis of the state of mobile adoption in India across various geographies. Dr. Subho Ray, President, IAMAI said, “Thus far, the mobile industry has focused on aggregating numbers for mobile usage. While MVAS provided consumers with information, entertainment and utility services and generated incremental revenues for operators, the time is now ripe to move beyond MVAS and focus on enterprise adoption of mobile technologies for greater business productivity.” Vishwanath Alluri, Founder & CEO, IMImobile said, “In the current scenario where there is considerable dearth of information, we felt the need ...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   EduKart.com has launched a certificate course in Digital Marketing, in association with Internet & Mobile Association of India (IAMAI). The course is available online and can be accessed anytime and anyplace. Participants can also request for a CD version without any additional cost. Each participant is assessed during the course through online quizzes and then a presentation at the end of the course. The participant gets a Certificate at the end of course, endorsed by IAMAI. During the course, participants can get unlimited academic telephonic support for solving their doubts and queries by calling EduKart.com national helpline. Ishan Gupta, CEO, EduKart.com, said, “We are delighted to be associated with IAMAI to provide Digital Marketing course. The methods of marketing are changing today, faster than ever before and it is becoming important for marketers to get the understanding of online marketing. Our course will cater...