'Mobile Platform Adoption By Enterprises' unveiled

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE


Internet and Mobile Association of India (IAMAI) and IMImobile have unveiled their joint study on “Mobile Platform Adoption by Enterprises”. The report benchmarks the present state of awareness, use and purpose of use of mobile platform by enterprises to engage with various stakeholders. The report consists of detailed sectoral analysis of the state of mobile adoption in India across various geographies.
Dr. Subho Ray, President, IAMAI said, “Thus far, the mobile industry has focused on aggregating numbers for mobile usage. While MVAS provided consumers with information, entertainment and utility services and generated incremental revenues for operators, the time is now ripe to move beyond MVAS and focus on enterprise adoption of mobile technologies for greater business productivity.”
Vishwanath Alluri, Founder & CEO, IMImobile said, “In the current scenario where there is considerable dearth of information, we felt the need for commissioning a study that can provide a holistic picture combined with detailed analysis of the adoption of mobile technologies by enterprises. Our study reveals that enterprises are increasingly adopting mobile data service platforms to engage better with their employees and end-customers. The report also helps platforms providers to recognize the current state of the industry and future potential.”


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