Dell joins hands with Ingram Micro for distribution
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Intending to boost distribution of its commercial s desktop and notebook, Dell(NASDAQ:DELL) has announced its partnership with Ingram Micro . This will enable Dell’s end-customers to have immediate access to Dell’s products without any wait period. The partnership is planned on a national distribution framework to touch a wider Customer and Partner base in the Indian market. Dell-Ingram partnership targets larger business opportunities for both the entities and at the same time also giving benefits to its end-customers and partners. Under this deal, both the companies will work in partnership on overall go-to-market activities, marketing and sales of these products. Ajay Kaul, Director & General Manager, Global Commercial Channel, Dell India , said, “ This partnership reflects the commitment to our channel strategy, keeping customers at the epicenter, as it enables customers to buy Dell’s fast selling and...