VARINDIA IT MAGAZINE

Aircel, through its “Be Online with Aircel” initiative, continues to innovate in its product portfolio to encourage people to experience the benefits of mobile internet. Under this umbrella initiative, Aircel has introduced a host of products that offer maximum affordability for mobile data to consumers, such as Free Basic Internet and Unlimited 3G @ Rs.9 per day, essentially to help bridge the significant divide between urban and rural India in terms of mobile internet consumption. The many successes of Aircel’s “Be Online with Aircel” initiative with propositions include striking jumps of 53% in data revenue and 65% consumption growth in a little less than a year for Aircel. Aircel has also introduced a revolutionary data proposition of providing “1 GB for all” mobile internet to all prepaid customers at a price which is affordable and will ensure that all customers can enjoy a meaningful internet experience of at least 1 GB. The validity of the pack changes as ...

To warm up your winter mornings, Aircel has announced the launch of  a “Good Morning” pack that would enable all subscribers enjoy free Aircel-to-Aircel local calls every morning between 6AM and 8AM for just Re1. Subscriber can avail the offer by either a recharge of Re1 through ETOP or by dialling *121*6290#. The offer is available in 13 circles of Aircel. Anupam Vasudev, Chief Marketing Officer, Aircel, said, “We are delighted to introduce a unique proposition ‘Good Morning’ for our new and existing customers. The product will enable our customers to talk to their families and friends during the morning hours at just Re1 every day. This product is especially aimed at the student community and young working professionals who start their day early and like to be in touch with their friends and family before they head for their respective work places or colleges.” Read more

Aircel is encouraging its existing and potential customers to be online by availing an entire gamut of exciting and industry first data offers. The operator has also partnered with leading e-commerce website Snapdeal, mobile insurance provider Ingram and with NexGTV, a mobile TV destination, to provide relevant content for the customers. Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Our newest innovations are in line with the evolving data and mobile internet scenario in the country. While India’s smartphone base has seen an increase of 55% in 2015, at Aircel we witnessed a 75% increase in our 3G user base. Having said that, there remains to be a huge opportunity to get more first-time internet users on board as well as help graduate existing data users to faster technologies like 3G... Read more

Aircel has announced that it selected Tech Mahindra to roll out a comprehensive set of Internet-of-Things (IoT) service offerings. Tech Mahindra is providing the IoT services in association with Aeris Communications. Aircel’s strong presence in enterprise market combined with the IoT solutions from Tech Mahindra will give an edge to position it as one of the leaders in machine-to-machine (M2M) and IoT services in India. “M2M and IoT are enabling business transformation around the world and are expected to see an unprecedented growth in the Indian Market,” said Suren Amarasekera, Chief Enterprise Officer, Aircel. “The need of the hour for digital enterprises is innovative technologies that would transform the way organizations operate. With Tech Mahindra and Aeris, Aircel is well poised to deliver on this through a comprehensive suite of M2M and IoT services.” Read more

Telecom operators including Vodafone, RCom, Aircel and MTS India are investing in technologies such as big data and analytics amid growth in data consumption as they look to retain subscribers and increase revenue per user. Analytics allow telecom companies to improve their data product offerings by better understanding customer demands and usage patterns, according to the operators. The equipment and networks that provide data services generate significant a lot of data that the operators use to identify and proactively address the network issues they face. This also helps the operators plan their network expansion strategies better. Vodafone India’s outgoing chief information officer Anthony Thomas said that the company has deployed big data technology and is piloting various scenarios to get insights into the company’s customers, usage pattern and needs... Read more

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Aircel  has observed that these stores are extremely convenient touch points where customers can get access to a variety of services. Hence, it has embarked on a strong retail footprint to enable retailers to extend support and convenience to the customers. Keeping this in mind, Aircel has expanded its retail footprint across the country by setting up  200 XPRESS Stores . These XPRESS Stores are based on the  FOFO (Franchisee-Owned Franchisee-Operated) model  and will exclusively provide Aircel’s products and services, new connections, recharges and top-ups, resolution of customer queries, assistance and support to all new and existing Aircel customers. Furthermore, Aircel plans to increase the number up to 500 by the middle of next year to expand across India. Vipul Saurabh, National Head - Operations and Customer Support, Aircel , said, "We are delighted to expand our national retail footprint by opening up...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   As a strategic move for the expansion of its smartphone and tablet devices in the country,  Micromax  has entered into partnership with  Aircel India  for bundled offers on smartphones and 3G dongles. As per the arrangement, it has been revealed that the partnership is actually more than device bundling and offers. Under this new partnership, Aircel and Micromax will share their Channel and Retail Networks, Sales Resources and run an integrated device sales activation program. Anupam Vasudev, Chief Marketing Officer, Aircel , said, “Aircel recognizes the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with the leading smartphone device manufacturers in an endeavour to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and be...