VARINDIA IT MAGAZINE

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Yahoo! India has opened entries to the second annual Big Idea Chair award. With over 183 entries last year, the Big Idea Chair awards invite contributions by clients, agency strategists, media gurus and individuals who have creatively leveraged the digital advertising platform. The award ceremony will be held in October 2011 in New Delhi. Celebrating the quest for advertising campaigns, the Big Idea Chair, recognizes some of the best work by the online advertising community that enabled marketing excellence in digital advertising. Advertising agencies can submit entries that have included the use of the Internet as part of their media mix strategy over the last twelve months. All entries will be adjudged on creativity, proven results and flawless execution. This year's Big Idea Chair award presents nine award categories which include, Best Use of Display Advertising, Best Online Video Advertising, Best Use of Social Media, Best Use of

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE IndusInd Bank has launched an innovative mobile banking application, named IndusMobile. It offers customers greater ease of use and convenience. IndusMobile allows the customers to bank anytime anywhere through their mobile phone. Customers can attain information and transact at free of cost by the Bank safely. Customers will also be capable to book movie tickets, pay their bills and even perform Mobile to Mobile Funds transfer, NEFT and RBI's Inter-bank Mobile Payment Service (IMPS). IndusMobile application is considered fast, easy & secure Mobile banking service. It is a downloadable application which is light and easy to install on phone. Customers may use the SMS channel for using IndusMobile as well. Customers can register at our branches or ATMs or NetBanking or calling up Contact Centre or just sending SMS. Transactions would be authorized by a 4 digit MPIN ensuring 2 layer securities. It can be used on a GSM connection by us

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Renren has announced its agreement with Microsoft's, MSN to cooperate in areas of instant messaging and social networking. The two companies are said to cooperate on providing universal login access to both platforms and cross sharing of photos and status updates. The agreement is to reach a significant level of integration between the two platforms, Renren claimed. Liu Jian, COO, Renren said, "Renren's alliance with MSN network is in the spirit of a win-win situation." China is believed to be the world's largest Internet market by users with around 480 million netizens. Around 230 million of them use social networking sites and 385 million of them use instant messaging. For More Details See www.varindia.com

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE SapientNitro has launched Spokes of Change, an anti-poverty campaign and fundraising effort initiated by the international non-profit organization, Millennium Promise. When cycling and sports fans around the world tune in to the USA Pro Cycling Challenge this week, they'll be met with an arresting, emotional appeal to join a special race in Africa: Spokes of Change. Spokes of Change aims to raise awareness about the critical role that Community Health Workers play in saving lives. By providing medicine, supplies, training, and bicycles, communities across Africa can move faster to end extreme poverty. SapientNitro also created and produced the dramatic, thought-provoking Public Service Announcement (PSA) titled simply '911.' "SapientNitro has long been an amazing partner in raising awareness about the opportunity to end extreme poverty. Their PSA offers a compelling window into the strain that millions of African families f

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE McAfee has released its Q2 2011 Threats Report showing that the amount of malware targeted at Android devices jumped 76 percent since last quarter, to become the most attacked mobile operating system. 2011 has also resulted in the busiest ever first half-year in malware history, including a first-ever appearance of Mac fake AV and a significant uptick in rootkits, suggesting that McAfee's malware "zoo" collection will reach a record 75 million samples by the year's end. Vincent Weafer, Senior VP, McAfee Labs said, "This year we've seen record-breaking numbers of malware, especially on mobile devices, where the uptick is in direct correlation to popularity. Overall attacks are becoming more stealth and more sophisticated, suggesting that we could see attacks that remain unnoticed for longer periods of time. High-profile hacktivist groups have also changed the landscape by drawing a line between attacks for persona

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Blue Star Infotech is to set up a delivery centre in the US. Now customers ask for onsite support in the US itself. When given the employment situation in the US, costs associated with an onsite delivery centre have significantly gone down. Sunil Bhatia, Managing Director, Blue Star Infotech said, "To start off with, the BSE-listed company's endeavour is to have a 100-seater centre where in it will hire domain experts that will service local clients." The challenge for the IT industry as a whole will be maintain its traditional margins structure despite the new move to retain some chunks of the work at onsite locations. The company is yet to zero down on where the new delivery setup will come. The company is keen to increase its share of business from clients in the financial services space simply because that sector accounts for 35 per cent of the global IT spend. For More Details See www.varindia.com

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Happiest Minds has declared the winner of its crowd sourced logo challenge which commenced in May 2011. Out of the 1400 submissions, Jemin Shingala's logo best reflected Happiest Mind's business philosophy. The logo created by Jemin was adapted by Shristi School of Design to ensure ease of usage and trademark ability and will be unveiled on August 29th. Jemin Shingala will receive the prize money of US$2000. The design was chosen by a jury that comprised of members such as R. Sridhar, Founder IdeasRS, Geetha Narayanan, Founder-Director, Srishti School of Art Design and Technology, Rukmini Krishnaswamy, Director, Spastic Society and Jessie Paul, CEO, Paul Writer. Ashok Soota Chaired the jury. Ashok Soota, Chairman & MD, Happiest Minds Technologies Private Limited said, "We're very grateful to the large number of people who participated in this contest and we received many wonderful entries. Short listing a single candid

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Kellogg Company has partnered with Epsilon to help enhance Kellogg's CRM activities and further increase customer engagement. Under the terms of the new agreement, Epsilon will build and host a global real-time consumer web portal and preference engine where consumers can sign up for communications from Kellogg Company's brands across North America, Latin America, Europe and Asia Pacific, and through multiple channels including email, web and mobile. Epsilon will also build and host a consumer relationship management and analytical platform, allowing Kellogg marketers to analyze customer behavior, and design and execute marketing programs to drive consumer engagement. The programs will be personalized based on consumers' stated preferences, demographics and stated or inferred needs. "For consumer packaged goods companies, multichannel marketing presents a unique set of challenges - transactional data is often difficult to o

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE AirLive has decided to organize the road show in Kerala on 29th August 2011 to offer professional Wireless Network and IP surveillance solution, innovative solutions on long-range and corner wireless receptions. The company claimed that it is important to support the clients to help their consumers to secure their life in India by providing the high-quality Wireless Network and IP Surveillance solutions. This road show offers attendees the opportunity to speak with AirLive representatives from Wireless .Outdoor Network Solution Experts and learn about the latest trends and technology in the surveillance industry. The road show focused on the topic of AirLive Wireless IP Surveillance solution for a variety of security applications. It is designed to provide information on the latest technologies and future market trends for IP surveillance as well as to broaden users' field knowledge. For More Details See www.varindia.com

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Norton has released its Mobile Security for Android 2.0, through IT retailers and telcos in the country. With over 600,000 downloads and a 4 out of 5 star rating on the Android Market, Norton Mobile Security for Android 2.0 is to enable users to protect the information stored on their mobile device as well as the device itself. Norton Mobile Security for Android 2.0 features antiphishing technology to protect users who access email on their Smartphone. It prevents strangers from using a lost or stolen phone and helps locate the Device, and also detects and eliminates mobile threats before they can infect the device Gaurav Kanwal, Country Sales Manager, India, Consumer Products & Solutions, Symantec said, "There has been unprecedented growth of non-PC devices in recent years, as consumers rely on these new devices to communicate and store their private information. From streaming their favourite music station, getting the high score

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Wind River has launched its new version of Wind River Test Management, a test automation system for monitoring, executing and managing embedded device software testing. The full-featured test management solution identifies high-risk segments in production code. Working directly on optimized production binaries, the instrumentation technology found in Wind River Test Management 4.0 enables test coverage at the branch and block level. The system highlights areas of the application that are impacted by changes and focuses the testing resources on those higher-risk segments. The Automatic Test Suite Generator module acts as a Decision Support System and drastically reduces risk and test cycles by creating an enhanced test suite as per to customer defined rules and constraints. The latest version of Wind River Test Management provides an open framework for custom integration to any third-party test management, defect tracking, and requirement ma

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE IBM has collaborated with the Centre for Sustainable Development (CSD) to prepare an Environment Report Card (ERC) for Bangalore. The report which will be presented to the Government of Karnataka will showcase citizens' perceptions of environmental issues and a factual picture of the city's environmental condition measured across the key parameters. The report card is expected to provide the administrative authorities a perspective of what citizens consider as priority issues facing Bangalore. Mamtha Sharma, Manager, Corporate Citizenship & Corporate Affairs, IBM India, said, "The project will summarize factual data that can stimulate debate on policies intended to benefit environmental protection. It will also lend valuable insights into various factors that the citizens of Bangalore think are important while developing the city further." "One of the significant aspects of the project is that the report will tak

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Infosys has announced that, in accordance with the retirement policy (attainment of 65 years of age for Independent Directors appointed to the Board prior to October 15, 2010) for the Company's Board of Directors (Board), Prof. Marti G. Subrahmanyam, Lead Independent Director, would retire from the Board effective August 23, 2011. Prof. Marti G. Subrahmanyam joined the Infosys Board in April 1998. The Company has decided not to appoint a new Lead Independent Director, since the current Board Chair is Independent. K. V. Kamath, Chairman of the Board, said, "Prof. Marti G. Subrahmanyam has seen Infosys grow from its early days. His contribution as a director over the last 13 years has been significant and the Board could always look up to him for advice on a wide variety of areas and issues. He is extremely well informed on developments across the globe and we will miss Prof. Marti G. Subrahmanyam and his wise counsel." Prof. M

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Panasonic, Samsung, Sony and X6D Limited (XPAND 3D) have announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, under the name, "Full HD 3D Glasses Initiative". With this new agreement, the companies intend to work together on the development and licensing of radio frequency (RF) system 3D active glasses technology, including RF system protocols between consumer 3D active glasses and 3D displays such as televisions, personal computers, projectors and 3D theatres with XPAND active shutter glasses. The standardization will also include multiple types of infrared (IR) system protocols between 3D active glasses and 3D displays, ranging from the protocols jointly developed by Panasonic and XPAND 3D to the proprietary protocols of Samsung and Sony, respectively. The licence of newly announced Full HD 3D Glasses Initiative is targeted to be released in September 2011, duri

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE eScan has announced the official launch of its Latin Spanish language website to support its customers and IT users in Latin America. The website is now live at www.latam.escanav.com. The Latin American visitors will now be able to access the eScan website in their local language. eScan CEO & MD Govind Rammurthy said, "eScan is a multilingual software and we plan to create localized sites to cater to the IT users in different geographies. I am happy with the launch of the Latin Spanish language website as eScan is already one of the most preferable softwares amongst the IT users in Latin America. As we constantly strive to improve our customer's experience with eScan, this Latin Spanish website will enable us to provide our services to many more IT users across Latin America in their native language." eScan COO Rohini Sonawane said, "The launch of new Latin Spanish version of our website is a major step forward to fo