Channelplay launches Hawkeye
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Channelplay has announced the release of Hawkeye, a sophisticated retail presence management software suite. Hawkeye is designed to give brands visibility and control into the investments they are making into the retail channel. Tushar Chauhan, head, Retail Intelligence vertical, Channelplay, said, "Hawkeye is designed for brands to keep track of their visibility investments. It can be configured for signage agencies to report deployment through the tool, and can then be integrated with an audit mechanism to periodically update the actual visibility share of the brand. Brand managers get to see the real picture and can effectively measure the ROI of their investment. Hawkeye has functionality not just for enabling signage tracking, but also allows brands to measure planogram compliance, amount and condition of stock on display and can be further enhanced to measure almost any retail metric that the brand wants. There are special features...