BSB, Yahoo! JAPAN enters Partnership
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Bharti Softbank (“BSB”), a 50:50 JV between Bharti Enterprises and SOFTBANK CORP., and Yahoo Japan Corporation have announced a partnership for developing a mobile internet portal for the Indian mobile market. The Companies have formed a JV company BSY Pte. Ltd. for this purpose. BSB was launched in October 2011 to focus on mobile internet in India. BSY Pte. Ltd is a step forward in this partnership and aims to combine Bharti’s deep understanding on the Indian market with SOFTBANK group’s rich experience in the internet portal space. Kavin Bharti Mittal, Head, Strategy & New Product Development, BSB said, “We are delighted to partner Yahoo! JAPAN, who have a proven track record in this area.BSY, which is BSB’s second venture, will be an important piece in our strategy to drive the uptake of mobile internet and data services.” Madhu Nori, Head of Operations, BSB said, “As the Indian mobile market moves towards data led service...