VARINDIA IT MAGAZINE

Indus OS  – the world’s first regional operating system today announced its partnership with Jaina Group, the brand owners of Karbonn Mobiles . This partnership will be an add-on to the existing partnership with Micromax, and two homegrown brands Celkon and Swipe. Rakesh Deshmukh, co-founder & CEO, Indus OS , said, “Our partnership with Karbonn is a testimony that smartphone brands are recognizing the need for a regional language smartphone ecosystem in India. It is a young homegrown brand, differentiated by its efforts to create a simplistic experience for the Indian users, much like us.” Shashin Devsare, executive director, Karbonn Mobiles & Jaina Group , said, “As per IAMAI, the regional language user base in India grew 47 per cent and touched 127 million in June 2015. The growing consumption of regional language content on mobile phones is a clear indicator of the need for localizing smartphone ecosystem for bridging the gap. Recognizing the e...

Indus OS , the world’s first regional Operating System today announced partnerships with two home-grown Indian smartphone brands – Celkon and Swipe to deepen its market reach. These partnerships are in addition to the existing partnership with Micromax, which will continue. Speaking on partnerships, Rakesh Deshmukh, CEO, Indus OS said, “Both brands share our enthusiasm and vision for connecting a billion people with technology and bridging India’s digital divide. They have a very strong connect with consumers, especially in the regional markets and Indus OS’ unique value proposition will enable them to further increase their market share.” Read More