VARINDIA IT MAGAZINE

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Amkette has launched Trubeats Air BT, a Bluetooth Headphone for listening to music and making calls with virtually any Bluetooth-enabled phone or laptop. The Air BT Bluetooth Headset combines both music and calls and features Opti fit soft ear buds. As headset features Omni-directional mic, volume, call and track controls, there is no need for you to take out your mobile phone to receive calls or manage music. The headset is compatible with a wide variety of devices. Wirelessly with any device supporting wireless Bluetooth technology, and works with iPhones, BlackBerrys, Android phones, most Tablets and Laptops supporting Bluetooth A2DP Profile. "Committed to make digital audio sound like original studio recordings, AMKETTE is working on cutting-edge technologies by designing drivers which deliver TRU frequency response across the audio spectrum. Using the best magnetics, audio electronics and sound chamber optimization, our engineers f...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Amkette has announced "Ab har koi hoga wireless" campaign. This campaign will focus on offering consumers and channel partners of Amkette - technology committed to a Wire Free World. In addition to this, Amkette will bring in a new set of digital products to ease the consumer's life and catalyze convergence of wireless technology. Therefore, the aim behind this campaign has been to provide consumer's "Freedom from Desk". For its consumers, Amkette will come up with quantity and range-based schemes for products that can be availed over the Amkette website and across the retail outlets. Our campaign "Ab har koi hoga wireless" begins today, it makes me proud to be able to materialize this campaign as we have consistently been innovating and bringing products focussed on "Freedom from wires", thus inspiring Wireless Digital Lifestyle! It is an opportunity to interact and reinforce our relationship ...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Amkette has launched the revolutionary Pearl Bluetooth mouse. Pearl Bluetooth Mouse is the one-stop solution for all the comfort one may require! Being a Bluetooth device, it can be synced with Bluetooth-enabled Tablets such as iPad or iPad 2, PCs, Notebooks, Netbooks and iPhone 3GS. The mouse has a 1,600 dpi optical engine which specifically caters to quick and precise movement across the screen. It gives the best possible resolution whether across a large screen or on a tablet. The Pearl Bluetooth mouse comes with an intelligent power-saving technology giving the mouse battery much longer shelf life. Available in radiant pearl white colour, it's a stylish accessory meeting the new-age lifestyle needs. The ergonomic arc design is palm friendly and takes care of not stressing the hand. Speaking at the launch of Pearl Bluetooth Mouse, Rajiv K. Bapna, Director, Amkette, said, "Amkette focusses on the fusion between design and innovati...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Amkette has introduced the next-generation of multimedia players with Flash TV HD. The new Flash TV HD delivers crystal-clear movie quality and incredible sound effect in DTS/Dolby format giving users stunning 1080p full high-definition entertainment. Amkette's Flash TV HD boasts several first-of-its-kind features such as a Photo Movie with music effect, upscaling feature for high-definition viewing, playlist creation, smart navigation for content access and resume feature for power cuts. Amkette's Flash TV HD supports playback of digital media on most USB mass storage devices and supports all the video and audio formats like MKV, AVI, H.264, M2ts(Blu-ray), MP4 including the photo formats JPEG, GIF and BMP in high-resolution output of 1080p directly on the television. With the Flash TV HD, users can share their videos and photos instantly from their PCs and notebooks in enhanced clarity and high-definition with friends, family and co...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Amkette has launched ELEMENT, a luxury laptop mouse specially crafted accessory in the Colors-on-the-go range. The ELEMENT has been designed specially for those who are cognizant about luxury and comfort. For style-conscious Netbook and Laptop users, this is where fashion meets superior functionality. Laptop users can now enjoy a portable computing experience which is not only comfortable but classy as well. ELEMENT boasts of a scratch-resistant body with a piano finish. The brushed metallic curvature of the mouse enhances the 'element' of style to functionality. The mouse while travel-friendly and small is packed with numerous features. The 2.4 GHz Wireless Technology gives flawless connectivity and augments range and power of the mouse. The Plug & Forget Nano Receiver can be safely placed under the mouse during travel. The rubberized grip adds comfort to convenience. Not only this, the 1000 DPI high precision sensor makes wor...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Amkette has launched the ultra-high speed Turbo USB 7 port Hub and Charger that combines superlative performance with a sleek design. The Hub uses the innovative Multiple Transaction Translator (MTT) technology to guarantee a 12 Mbps speed for all 7 ports, thereby enhancing performance in providing a 100% efficiency rate. The hub not only provides seven ports offering plug-n-play connectivity to any USB 2.0 device but also acts as a USB charger to devices of all kinds including most mobile phones without the need of a computer. "The Amkette Turbo USB Hub is yet another example of product innovation and creativity at work. The USB Hub was developed after extensive research on computing habits of users who work on multiple devices at work/home and need a clutter-free computing experience," says Rajiv Bapna, Director, Amkette. The hub is specifically designed for high-energy devices and delivers a hassle-free, highly efficient connec...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Amkette has launched the power packed AIR Wireless mouse. The mouse has a powerful 1600 Dots per Inch (DPI) optical engine making it extremely useful for big screen (i.e. 17' inch and above) monitors. The high powered optical engine ensures faster cursor reaction across big screen with a slight wrist movement. It is specifically designed faster coverage with improved screen sensitivity and ultra-precision pointing. "Our extensive R&D has shown that AIR mouse has nearly double the speed & sensitivity of any mouse currently present in the market. We came up with the AIR concept after extensive study on the needs of computer users who work on large screens. In addition, Air mouse provides precision and swift response to power users such as Graphics professionals and Gaming enthusiasts. Amkette's AIR mouse gives true value to power users providing tremendous control over big screens and at a great price point"says Rajiv...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Amkette has unveiled its new corporate positioning and logo in keeping with the company's diversification into digital lifestyle and other product categories. Amkette has also adopted "digital life redefined" as its new positioning statement as it defines the company's new focus of enhancing the digital experiences of consumers. The company has segregated its businesses into five distinct product categories, including lifestyle products, flash media, storage media, computer peripherals and digital efficiency products. Amkette has adopted a new orange colour logo with the letter "A" that represent a stylish "at the rate" which reinforces its new image as a modern, technology-driven and consumer-friendly company. The colour orange is used to associate with "freshness". Fresh in this context means innovation and aesthetics, two broad values from the Amkette DNA that the organization is focussed on...