Apple to increase sales in India with distributor Brightstar
India being a prospect market for iPhones and iPads, Apple has planned to increase its sales in India from 1 million to as many as 7 million by 2018. To achieve the target and sell its devices, Apple has roped in distributor giant Brightstar. Brightstar is headquartered in the US and is controlled by Softbank. It distributes mobile phones and other devices to more than 200 carriers in over 50 countries and has revenues of around $11 billion. Recently, it has bought a 51% stake in (Bharti Enterprises chairman) Sunil Mittal’s Beetle Teletech. Currently Redington and Ingram are the two main distributors of Apple in India, who are supplying the products to regional distributors, multi-product trade channels and Apple Premium Re-seller stores and Apple Authorized Reseller outlets. Redington is one of the biggest partners for Apple in India and is believed to account for nearly 70% of its sales. According to sources, Brightstar has decided to adopt an aggressive stance for its India...