Ericsson release report on “The Changing Mobile Broadband Landscape”
Ericsson ConsumerLab has released a new report titled “The Changing Mobile Broadband Landscape” which highlights the evolving mobile broadband adoption and usage in urban India. The report focusses on consumers from different socio-economic backgrounds who are using mobile internet on smartphones. The study reveals diverse behaviour and needs of different mobile broadband users and the need for service providers to offer personalization. Users’ needs are evolving as usage of services and applications on smartphones is becoming a way of life. With the decrease in smartphone prices, the adoption of mobile Internet within the lower socio-economic segment has increased over the last two years: from 38 per cent in 2013 to 45 per cent in 2015. Three in five smartphone users use mobile broadband in urban India. Mid-size and small cities are showing higher smartphone penetration levels at 33 per cent, as opposed to the smartphone penetration levels of 27 per cent in big non-metros an...