Indian MVAS Market to reach $9.5 Billion by 2015
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Wipro Technologies(NYSE:WIT) and the Internet and Mobile Association of India (IAMAI) , in a joint research report titled “Future Thought of Business (FTOB): MVAS”, has predicted that the Indian MVAS market will grow at a CAGR of 25% between 2012 and 2015 to reach US$9.5 billion in 2015, from an estimated US$4.9 billion in 2012. Wipro and IAMAI conducted an evaluation of over 450 consumers and providers of MVAS in India to identify the major drivers and barriers of the Indian MVAS market and provide insights that will help to grow this market. The research focussed on the mEducation, mEntertainment, mFinance and mHealth application areas and found that there is pent-up market demand from consumers for sophisticated mobile services in India that have the potential to improve the overall quality of living. “Basic informational mobile services are set to decline in India. We have found that India’s consumers will incre...