Indian MVAS Market to reach $9.5 Billion by 2015

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Indian MVAS Market to reach $9.5 Billion by 2015 
Wipro Technologies(NYSE:WIT) and the Internet and Mobile Association of India (IAMAI), in a joint research report titled “Future Thought of Business (FTOB): MVAS”, has predicted that the Indian MVAS market will grow at a CAGR of 25% between 2012 and 2015 to reach US$9.5 billion in 2015, from an estimated US$4.9 billion in 2012.
Wipro and IAMAI conducted an evaluation of over 450 consumers and providers of MVAS in India to identify the major drivers and barriers of the Indian MVAS market and provide insights that will help to grow this market. The research focussed on the mEducation, mEntertainment, mFinance and mHealth application areas and found that there is pent-up market demand from consumers for sophisticated mobile services in India that have the potential to improve the overall quality of living.
“Basic informational mobile services are set to decline in India. We have found that India’s consumers will increasingly purchase enriched and transformational education, health, finance and entertainment services. An expected MVAS revolution in India is being made possible by the dramatic growth in mobile device penetration and mobile network capacity and this market offers abundant opportunities for growth to all industry participants,” saidAyan Mukerji, Senior Vice-President, Global Head – Media and Telecom, Wipro Technologies.
The research findings reveal that mEntertainment is a contributor to operator MVAS revenues and provides key opportunities in localized vernacular content, on-demand music and video content and live TV shows and events. On the other hand, mEducation can play a key role in expanding the reach and quality of education in India, through Interactive English Language Learning Services, Competitive Examination Preparation Solutions, Tutor-on-call and Vocational training. mHealth has the potential to improve healthcare access and affordability in India, especially through Remote Diagnostics, Chronic Disease Management and Maternal Care.......See More

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