VARINDIA IT MAGAZINE

ALE committed to delivering digital age networking and communications solutions:  Resilience and Agility through IT Simplicity In the wake of the pandemic,  Alcatel Lucent Enterprise (ALE)  has pivoted its marketing mix to focus less on traditional physical face-to-face events in the current landscape. Its strategy spans across raising brand awareness in key go-to-markets and creating demand through vertical and account-based marketing to drive pipeline with its partner ecosystem. To support and leverage its existing customers, ALE runs a green clinic program for its key verticals -  Government ,  Healthcare ,  Transportation , Education & Commercial. This program initiates fresh outreach to its install base, where it evaluates pain-points and suggests new converged solution offerings from ALE. It has also instituted Vertical Marketing Programs aimed at the key industries to educate customers and prospects about new ALE offerings. Furthermore, ALE has initiated multiple partner pr

India to witness competition over providing Broadband services betting big to deliver fast internet services - anywhere, anytime. The next disruptors in providing the broadband services will be among  Starlink ,  OneWeb  and  Amazon  in India. In addition to British start-up Methera Global Communications and early entrants like HughesNet, Iridium, Eutelsat, Viasat, O3b Networks are a few who are eyeing this market.  Tata Group -backed Nelco is also in talks with Canadian firm Telesat to create a JV to launch satellite communications services in India and globally in the coming days. Telesat's Light-speed satellite services may be launched in India by 2024 by a JV between Tata's Nelco & Telesat. The Satcom industry is at its nascent stage in India but has the potential to revolutionise connectivity in unconnected areas where terrestrial mobile or fiber can’t reach. Good internet connection has become a basic need in such an unprecedented scenario where working and studying f