ALE committed to delivering digital age networking and communications solutions


ALE committed to delivering digital age networking and communications solutions: Resilience and Agility through IT Simplicity

In the wake of the pandemic, Alcatel Lucent Enterprise (ALE) has pivoted its marketing mix to focus less on traditional physical face-to-face events in the current landscape. Its strategy spans across raising brand awareness in key go-to-markets and creating demand through vertical and account-based marketing to drive pipeline with its partner ecosystem.

To support and leverage its existing customers, ALE runs a green clinic program for its key verticals - Government, Healthcare, Transportation, Education & Commercial. This program initiates fresh outreach to its install base, where it evaluates pain-points and suggests new converged solution offerings from ALE. It has also instituted Vertical Marketing Programs aimed at the key industries to educate customers and prospects about new ALE offerings.


Furthermore, ALE has initiated multiple partner programs this year. Jointly driven with the key VAD’s & DR’s, these programs take a collective approach to reach the end customer and prospect base. With these programs, key partner accounts have been identified and engaged with integrated marketing tactics. For example, ALE introduced the Build2Win Channel rewards program for its APAC network of partners. This Build2Win program strengthens engagement and supports its partners, while offering an opportunity to recognize and reward the champions within the ALE partner ecosystem...Read More

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