VARINDIA IT MAGAZINE

Aircel, through its “Be Online with Aircel” initiative, continues to innovate in its product portfolio to encourage people to experience the benefits of mobile internet. Under this umbrella initiative, Aircel has introduced a host of products that offer maximum affordability for mobile data to consumers, such as Free Basic Internet and Unlimited 3G @ Rs.9 per day, essentially to help bridge the significant divide between urban and rural India in terms of mobile internet consumption. The many successes of Aircel’s “Be Online with Aircel” initiative with propositions include striking jumps of 53% in data revenue and 65% consumption growth in a little less than a year for Aircel. Aircel has also introduced a revolutionary data proposition of providing “1 GB for all” mobile internet to all prepaid customers at a price which is affordable and will ensure that all customers can enjoy a meaningful internet experience of at least 1 GB. The validity of the pack changes as ...

With the aim to encourage people to adopt mobile internet in the country, Aircel has launched “ Be Online with Aircel ” initiative. Sunil Kuttam, Vice-President – Marketing, Aircel , said, “Aircel is taking lead in the mobile internet space with renewed energy and vigour with its ‘Be Online with Aircel’ initiative. Data consumption by Aircel customers has seen a dramatic rise. Our unmatched offerings helped Aircel record 60-per cent data revenue growth and 65-per cent consumption growth in 2015. In addition, we witnessed 104-per cent growth in 3G revenues and 167-per cent growth in 3G users last year. This initiative has also fuelled smartphone adoption in our base, which has grown by 61 per cent. With Aircel’s new, attractive mass campaign that appeals to all to ‘Be Online with Aircel’, we aim to continue driving a much sharper growth this year, which will help us take data to the next level of growth and acceptance in India.” Read more