VARINDIA IT MAGAZINE

The Microsoft Inspire, organized by the Microsoft take place from 9th to 13th July 2017 in Washington D.C. at the Walter E. Washington Convention Center. Among the keynote speakers: CEO Satya Nadella; Microsoft President Brad Smith; Gavriella Schuster, Microsoft corporate vice president of the Worldwide Partner Group; and Judson Althoff, Microsoft executive vice president, Worldwide Commercial Business. Addressing 17,000 Partners from 140 countries gathered in the INSPIRE conference and it is an ideal conference for business and channel leaders in SMB, Corporate Accounts and Enterprise markets and more. The big idea that came out of this year’s conference was the crystallization of Microsoft’s overall strategy. It’s been a huge year of change for Microsoft as they’ve realigned their product stack and strategy for moving to cloud-based business solutions. Microsoft Remains A Partner-Focused Company, with an unprecedented opportunity, and mission is to empower every person and

Microsoft had huge success with Azure (cloud computing platform). Now Microsoft is taking steps to move Azure into hybrid cloud environments with the announcement of the general availability of Azure Stack, an extension of Azure. Microsoft's hardware partners, including Hewlett Packard Enterprise, Dell EMC and Lenovo, will ship Azure Stack with their hardware systems. Microsoft is pricing Azure Stack using pay-as-you-go use and capacity-based models.... Read More

Seventy-five per cent of marketers chose Instagram as their most preferred channel for sharing image-based content, while Twitter and Facebook garnered brand approval ratings of 63% and 56%, respectively for the same. Twitter, on the other hand, leads the charts when it comes to B2B marketing, garnering 47% marketer acceptance in the non-conventional B2B channel distribution. These insights are amongst several interesting marketing facts and figures released by Pulp Strategy – a multi-award-winning full service agency in the realm of experiential, digital, and interactive marketing – in its “The Future of Content 2017 – Chartbuster Trends in Content Marketing” report. The Pulp Strategy report also mapped several other interesting trends for marketers. User-generated content was found to enjoy greater approval with social media users, with 76% of users surveyed considering it more trustworthy than brand-generated content. Image-based content generated the highest engagement

Sandeep Nagpal, who was with SAP earlier, has joined Cvent as its Vice President and Head of Marketing.  In his previous stint, Sandeep had served at SAP as the Head of SME & Partner Marketing (VP), APAC & Japan. In this role, Sandeep was responsible for overseeing SAP's Partner, Ecosystem & Volume Business Marketing Strategy. It also included gaining market share for SAP, increasing the SAP brand affinity and purchase consideration among the small & mid market (SME) segment across APJ. He also managed strategic alliances, VARs & Ecosystem partners marketing programs including affiliate & influencer marketing, rebate/incentive programs and communications. He also held the position of Senior Director Marketing when he first joined SAP in 2010.... Read More

Bridge Data Centres, a Bain Capital investee company, today announced its plan to invest $400 to 500 million in the India market over the next two years. The company is also in advanced stages of acquisition in other markets in Asia Pacific with a further $220 - 250 million of investment. Bridge Data Centre is founded by industry veterans - Michael Foust and Kris Kumar in partnership with Bain Capital to satisfy the wave of demand being generated, through the creation of reliable and scalable infrastructure and operations across the region. Bridge Data Centres plans to set up a greenfield facility in Mumbai and other key markets, and invest in acquisitions if they fit the company's vision.... Read More