Twitter leads in B2B marketing ahead of Facebook and Instagram-Pulp Strategy


Seventy-five per cent of marketers chose Instagram as their most preferred channel for sharing image-based content, while Twitter and Facebook garnered brand approval ratings of 63% and 56%, respectively for the same. Twitter, on the other hand, leads the charts when it comes to B2B marketing, garnering 47% marketer acceptance in the non-conventional B2B channel distribution. These insights are amongst several interesting marketing facts and figures released by Pulp Strategy – a multi-award-winning full service agency in the realm of experiential, digital, and interactive marketing – in its “The Future of Content 2017 – Chartbuster Trends in Content Marketing” report.


The Pulp Strategy report also mapped several other interesting trends for marketers. User-generated content was found to enjoy greater approval with social media users, with 76% of users surveyed considering it more trustworthy than brand-generated content. Image-based content generated the highest engagement for marketers online, clocking about 55% of the overall engagement, followed by clickable links at 24% and videos at 12%. LinkedIn had the highest number of links shared by users, garnering 76% of the overall engagement volume....Read More

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