IBM debuts "IBM ExperienceOne" to improve Customer Engagement
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE In a bid to help clients quickly deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices, the Big Blue IBM(NYSE:IBM) has announced "IBM ExperienceOne" , a new integrated portfolio of cloud-based and on-premise offerings. According to IBM’s recent survey of nearly 4,200 C-suite leaders, more than half are reinventing their organizations to drive greater customer collaboration. The study showed companies that outperform peers are focussed on delivering customer value through each interaction, including those with downstream partners and suppliers. This deeper engagement is a universal ambition with 90 per cent of CxOs expecting to increase customer collaboration. “Smarter commerce is about helping clients continuously reinvent themselves around the customer experience. IBM ExperienceOne provides a secure and simplified portfolio – including innovat