Samsung strengthens position in mid-market with four new launches
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Reinforcing its position in mid-segment smartphones, Samsung has announced the launch of four new devices – GALAXY A5, GALAXY A3, GALAXY E7 and GALAXY E5. GALAXY A5 and GALAXY A3, Samsung’s slimmest smartphones to date, offer a full metal unibody, slim design and a superior hardware to meet young-minded consumer’s style quotient. The new devices let consumers quickly capture meaningful moments and share their daily lives. India is the first country for the launch of GALAXY E7 and GALAXY E5, reaffirming India’s position as the key market for Samsung globally. The launch of these new dual-SIM smartphones will further strengthen Samsung’s product portfolio in the mid-range segment and expand its leadership position within the smartphone market. Samsung strengthens position in mid-market with four new launches Ken Kang, Senior Vice-President, Mobile & IT, Samsung India, said, “As we embark in this New Year, Samsung heralds a new