VARINDIA IT MAGAZINE

Tata Cliq by Tata Unistore (a part of the Tata group venture) has partnered with Adobe to deliver enhanced digital experiences for customers in India. Tata Cliq is the country’s first-of-its-kind “phygital” marketplace that combines online shopping with an offline store experience. The company is leveraging Adobe Experience Cloud to offer personalized, relevant and seamless digital experiences for luxury brand shoppers across Tata Cliq’s website, as well as mobile application. The announcement on Tata Cliq’s partnership with Adobe sets the tone for Adobe Symposium 2018, India’s biggest digital marketing event, slated for 26th April at Grand Hyatt in Mumbai. The event is expected to draw over 1,400 professionals, who will discover digital transformation stories of “experience makers” representing many of India’s biggest brands including Aditya Birla Group, Flipkart, Myntra, Yatra, and Freecharge..... Read More

Adobe Systems has elevated Shanmugh Natarajan as Managing Director for Adobe Systems in India. Natarajan was formerly Executive Director, and will continue to lead Adobe operations in India, in addition to his ongoing responsibility as Vice-President, Engineering, Digital Media at Adobe. Donna Morris, Executive Vice-President, Customer & Employee Experience, Adobe, said, “Shanmugh Natarajan provides leadership across our teams in India, which contribute to the strength of our employment brand and advancing Adobe’s position as a sought-after place to work. With an employee base that represents virtually every Adobe function, India continues to be a vital component of our growth.” Shanmugh Natarajan joined Adobe in 2008 and has been instrumental in leading product development. His leadership has contributed to the development of many mobile and web products for Adobe Creative Cloud. Adobe operations in India have seen significant growth during his stretch as Executive Director...

Adobe has launched major updates to its flagship Creative Cloud tools and services in India and around the world. The release includes dramatic new features in Adobe’s flagship applications, performance enhancements across Creative Cloud (CC), and exciting updates to Adobe Stock, including deeper integration within CC and the addition of an all-new premium collection of high- quality stock content. Spanning across virtually all of the Creative Cloud portfolio, updates in this new release target many of the pain points that designers, photographers and filmmakers face every day. “Aimed at helping our customers save time and jumpstart their creative engines, Adobe is constantly focussed on developing new product innovations that delight our customers. Today, we are excited to announce a host of advancements to our Creative Cloud portfolio, many of which have been built in our own R&D labs, such as Photoshop Match Font. We are confident that these powerful enhan...

Amdocs has partnered with Adobe and frog . Combining compelling digital experiences driven by Adobe, experience strategy and design from frog, and unparalleled communications domain expertise and solutions from Amdocs, the new partnerships will enable service providers to offer a superior experience across the entire customer journey, on any channel or screen the customer chooses. “In the age of digital immediacy, where customers increasingly expect to rely on digital channels, service providers must deliver great online experiences or they will lose customers to someone who can. Together with Adobe and frog, we are helping service providers establish a new level of customer affinity, delivering experiences which are truly valuable to the individual and which consumers today expect to receive, and with that, increase digital channel adoption and reduce cost to serve,” said Chris Williams, Head of Global Marketing, Amdocs ... Read more

Adobe has announced general availability of Adobe Digital Publishing Solution (DPS), the next- generation of its groundbreaking Digital Publishing Suite, pioneering new ways for brands to deliver high-impact content to mobile apps. Using DPS, corporations, universities and media companies can easily repurpose existing content, empowering marketers and designers to create immersive apps, without writing code. These apps can be targeted at internal audiences or made available, through popular app stores, for the general public. “The new Adobe DPS makes it easier and more cost-effective to deliver beautiful, compelling mobile apps without writing a single line of code – the kind of apps that stand out from the competition and move brands forward. Now, the creation of mobile apps can be entrusted to marketers and designers, the people who know their brand the best,” said Umang Bedi, Managing Director – South Asia, Adobe... Read more

Tata Consultancy Services has been selected by Adobe as a Premier Partner, the highest level of partnership among Adobe’s global ecosystem. This new partnership enables TCS clients to fully leverage Adobe’s Marketing Platform and its core solutions, allowing them to design and execute customized strategies and integrated marketing campaigns to suit specific target audiences and customer profiles. As enterprises increasingly prioritize digital technologies into their core marketing strategies, they can be assured that TCS and Adobe’s Digital Marketing Solutions and Services will harness centralized and shared data to consistently deliver contextually relevant, real-time personalized experiences to consumers... Read more

The next generation of complete single-source authoring and multi-device publishing toolkit for technical writers, help and policy authors, and instructional designers, the Technical Communication Suite has been released for 2015 by Adobe. This release is the latest version of the industry-standard, end-to-end content development toolkit that streamlines the creation of standards-compliant, bidirectional technical content for global audiences. The new suite offers comprehensive support for authoring, enabling authors to help people find relevant content faster through advanced personalization and translating and publishing content in right-to-left languages, such as Arabic and Hebrew. It also expands content adoption by seamlessly delivering it across tablets, smartphones, e-readers, the Web, desktops and print through single-click publishing. Output formats include responsive HTML5, e-book and native mobile apps. Adobe11 150x150 Adobe Releases Adobe Technical Communication Suit...

Adobe has announced that Nissan has deployed Adobe’s digital marketing solution, Adobe Marketing Cloud globally as a unified digital marketing platform for Renault-Nissan Alliance, to help the company deliver an integrated customer experience and consistent image across its multiple brands. In the past, Nissan had executed digital marketing tactics under the direction of each region, preventing the company from maintaining a unified image, and proving challenging to fully leverage the power of the global brand. Nissan’s Global Marketing Division made the decision to transform its digital marketing direction by deploying a shared digital marketing platform for Renault-Nissan Alliance, that could draw from the capabilities of all regions. The company selected Adobe Marketing Cloud, together with Adobe Digital Publishing as its corporate publishing solution. Nissan made the decision on the basis that Adobe’s solution was the best to support the customer purchasing experience using mu...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Designed to transform digital marketing programmes in the country,  Adobe  and Razorfish  have outlined a joint initiative for the Indian market. Leveraging their global partnership, the two companies will develop solutions focussed on digital personalization for marketers in India. Industry reports have positioned Razorfish as a leading global digital agency and Adobe Marketing Cloud  as a leader across various digital marketing categories. Adobe Marketing Cloud customers globally include all top five media companies,  all top five automotive brands, 90% of the world’s top fifty telecom brands and 80% of the top twenty internet retailers. This partnership brings extensive combined expertise and value of global leaders to marketers in India. “India is seeing a massive change in terms of digitization that is sweeping across the country, creating new opportunities and challenges for marketers. Today, custom...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE    For sharing the perspective on the need for creativity in the education sector, Adobe India(NASDAQ:ADBE)  has organized a panel discussion themed "Spurring on the next creative evolution" to explore the confluence of creativity and technology in India. The company also highlighted the strong momentum for  Creative Cloud in India , revealing that on the online store alone, nearly 90% of customers for its creative technology choose to buy Creative Cloud over more traditional boxed software options. The panellists highlighted the state of creativity amongst start-ups, small businesses, creative and fine arts, product development and education in India today and shed light on key differentiators that could help bolster the country’s creative economy.  “It is important to understand creativity in different contexts, especially in a vibrant country like ours. This panel discussion was an enriching experience w...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Adobe(NASDAQ:ADBE)  has reportedly announced a new  Single App version of Adobe Creative Cloud  to enable creative teams for purchasing membership of a single desktop application like Photoshop CC, Illustrator CC, InDesign CC or any other of the entire collection of CC desktop applications. Along with this announcement, Adobe now offers two team plans for  Creative Cloud : the complete option that delivers 14 Adobe desktop applications and sophisticated, cross-device collaboration and publishing capabilities; or the new single app plan that includes access to one desktop application along with 20GB of storage and the ability to showcase work on Behance, the world's leading creative community. "With the availability of the new single app plan for Creative Cloud for teams, we are making it even easier for workgroups to create and collaborate. In fact, there has never been a better time for small to medium bu...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Adobe Systems Incorporated  has announced the availability of  Adobe Photoshop Lightroom 5  for Mac OS and Windows. The product is available as an individual licence or as part of Adobe Creative Cloud . Designed for both photography enthusiasts and professionals alike Lightroom 5 adds critical photo editing capabilities and creates groundbreaking workflows. Lightroom 5 was initially released as a free, public beta in April 2013. "Lightroom was originally conceived through the requests of Adobe customers, and this feedback continues to drive each new iteration. As the digital photography landscape advances and evolves, Lightroom is the best solution for photographers and passionate hobbyists who want to get the most out of their digital images," said  Winston Hendrickson, Vice-President of Products, Creative Media Solutions, Adobe. Lightroom 5 adds powerful new editing tools to help photographers create bet...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Adobe  has announced the launch of Adobe Creative Cloud for creatives.  Adobe Creative Cloud  is a subscription-based service that includes more than 30 tools and services enabling professional-grade content creation and delivery across print, web, mobile apps, video and photography. Creative Cloud for individuals and Creative Cloud for enterprise join Creative Cloud for teams, launched in March, completing the full Adobe Creative Cloud membership options available for sale in India. Simultaneously, the company has announced a significant update to Creative Cloud including Adobe Photoshop CC, In Design CC, Illustrator CC, Dreamweaver CC and Premier Pro CC. "Adobe Creative Cloud’s advanced capabilities are making it a hit with the worldwide creative community: more than a half million paid members, and well over 2 million free members have signed up for Creative Cloud since it was launched globally in April 201...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   As part of its Asia-Pacific-wide study titled “State of Creativity in Education”,  Adobe Systems(NASDAQ:ADBE)  has unveiled the key findings for India. 460 educators from across India participated in the study, between 20th February and 10th March, 2013. The educators represented organizations offering primary, secondary, senior secondary and higher education as well as vocational courses. 58% respondents from India were teachers or faculty, while another 14% were variously administrators, heads of institutions and consultants.  The key findings of the study were announced at the 5th Annual Adobe Education Leadership Forum which took place in Phuket, Thailand from 20th-22nd March, 2013. The Adobe State of Creativity in Education study found that in India, 71% of educators strongly felt that they should be creative regardless of the subjects they teach. On the other hand, 46% strongly felt fostering creativit...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Adobe Systems Incorporated(NASDAQ:ADBE)  has announced the launch of  Adobe Creative Cloud  in India, giving creative professionals their first chance to experience a radical new way of accessing Adobe’s iconic tools and services. Creative Cloud is a membership-based service that provides users with unlimited access to download and install all Creative Suite desktop applications, Photoshop Lightroom, Adobe Muse, Adobe Edge tools and services; game developer tools and integration with Photoshop Touch apps. The company has also announced a very attractive promotional pricing that works out to be approximately INR2,885 per month for its Creative Cloud for Teams (CCTs) offering targeted at teams and SMB customer base. The regular pricing for CCT would work out to be approximately INR4,040 per month once the promotions end on April 30, 2013. Additionally, the members also get cloud storage of 100GB (per CCT user) along wi...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Adobe Systems India  has announced the immediate availability of a new version of  Adobe Photoshop Touch , optimized for iPhone, iPod touch, and Android smartphones. Inspired by the highly successful Photoshop Touch for tablets, the phone app brings core features of Photoshop desktop software to mobile devices and offers similar intuitive, touch-based gestures and features. “Mobile phones are increasingly becoming the primary tool for people to take and edit photos," said Winston Hendrickson, Vice-President – Products, Creative Media Solutions, Adobe.  Photoshop Touch for phone is integrated with  Adobe Creative Cloud  and includes access to 2GB of Creative Cloud storage with a free account. Users can sync photos and projects to Creative Cloud, and then continue working with the files from a tablet or Photoshop desktop software. Creative Cloud is a radical rethinking of the entire creative process and ...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Adobe Systems(NASDAQ:ADBE)  has launched  Adobe LiveCycle ES4  enabling organizations to extend forms processes on mobile devices, and through integration with Adobe Experience Manager , connect forms and document processes to websites. LiveCycle ES4 provides forms like HTML5, PDF and paper from one template, extending self-service options to users on mobile devices. It allows mobile workspace application by broadening the reach of tasks and form-related processes to mobile devices. After getting integrated with Adobe Experience Manager Documents and enterprise forms on websites are rapidly published. This integration assures clients to find the necessary documents and forms. LiveCycle protects sensitive information by extended rights management. In addition to this, it also maintains brand stability by streamlining the forms and documents with campaigns. Arun Anantharaman, Vice-President & General Manager...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Adobe Systems Incorporated  has announced that over 18,000 Gram Panchayats across Gujarat have installed Adobe Acrobat for the electronic issue of vital citizen certificates and other official documents under the E-Gram project. This project is collaboration between Adobe and the Panchayat Rural Housing and Rural Development Department, Government of Gujarat. After a review process by the Gujarat Government, Adobe’s Acrobat software was selected for the E-Gram project, and deployed across more than 18,000 CSCs, making this the largest Acrobat implementation in India to date. Adobe has also provided training (live sessions and video-on-demand) for most of the Village Computer Entrepreneurs to transition from the old, paper-based system to the digital era ushered in by the project.... See More

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Adobe Systems Incorporated has released findings from its Adobe Digital Index report focused on digital advertising industry insights for  Q3 2012 , as well as an outlook through Q1 2013.  Each year, Adobe analyzes advertiser and user behavior from more than $2 billion in annualized spend under management. Based on the report, overall paid search among advertisers continues to grow across geographies, largely due to increasing mobile traffic, but Cost per Click (CPC), conversion rates and return on investment (ROI) varies across PCs, tablet devices and smartphones.... See More

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Adobe has appointed Sunil PP as the Director - Education for its India and South Asia operations. Sunil will be responsible for driving the education business for Adobe in the region. The company has also announced the launch of Adobe Creative Suite 6 Student and Teacher Edition. Moreover, Adobe outlined a three-pronged strategy for its business in the Indian education sector which include, Driving adoption of technology-enabled learning, Creating training and certification programme and Building an ecosystem of partners.  Peter McAlpine, Sr. Director - Education, APAC, Adobe, said, "We are very proud to have Sunil joining our Education team. With the paradigm change that is under way in the education ecosystem in India, Sunil will play an instrumental role not only in leading the education team in the country but also towards devising a balanced strategy for Adobe’s business in the education sector." Umang Bedi, Mana...