VARINDIA IT MAGAZINE

Jivi Mobiles – the mobile division of Magicon Impex has signed up actor Irrfan Khan as its brand ambassador. Irrfan Khan will feature in the upcoming campaigns – both offline and online for the brand and will endorse Jivi Mobile’s products. He will also be a part of various customer engagement activities that the brand has planned during the year. The association will primarily promote the expansion of Jivi’s innovative product range. Pankaj Anand, CEO, Jivi Mobiles said, “It’s an absolute pleasure to announce Jivi Mobiles’ association with Irrfan Khan. We believe by roping in Irrfan Khan, we will make our customers feel more comfortable and reassured about the brand Jivi Mobiles. Our plan is to have a long association with Mr. Khan and make him the face of all our forthcoming brand campaigns.” Since its inception, Jivi Mobiles has been people’s brand serving millions of customers with innovative products range offering unique feature which enhances day to ...

Lava has associated with the national cricket team captain Mahendra Singh Dhoni (MS Dhoni) , as its brand ambassador . The partnership comes at a time when Lava is at the cusp of its next level of growth with its increasing market share in the Indian mobile handset industry. MS Dhoni said, “Lava embodies the values, the ideas and the direction that every Indian brand must take in the 21st century. In a highly competitive mobile handset market, Lava stems out as a brand that differentiates itself through a compelling story, a commitment to stay relevant and high quality products and services. I am very happy to associate with Lava and look forward to working with them closely.” MS Dhoni will be the new face of Lava’s multi-channel marketing campaign as well as brand engagement activities. Through this association, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the Indian mobile handset industry. T...

Quikr has announced that Bollywood actor Ranveer Singh and South Indian superstar Suriya have been chosen as the official brand ambassadors of the online classifieds platform. Having risen to the top of their field, the talented actors were selected by Quikr as they represent the aspirations of modern India. This move is aligned with Quikr’s new brand positioning of “Aasan hai badalna” which reflects the changing aspirations of the youth in modern India. Ranveer and Suriya will be seen in Quikr’s upcoming advertising campaigns which are due to be launched later this month. Commenting on the occasion, Pranay Chulet, Founder & CEO, Quikr, said, “Quikr is a young, and energetic brand that constantly seeks to delight its users. Ranveer is an innovative, self-made star who stands out from the crowd. These qualities resonate with us and our journey towards market leadership. With his enormous talent and massive popularity, Ranveer’s association with Quikr will give our platform more...

Swipe Technologies has signed Bollywood’s style icon and international Popstar Priyanka Chopra as its brand ambassador. The company is set to launch a 360° marketing campaign featuring the Bollywood diva. Priyanka is one of the most pioneering and innovative actors of today’s generation and a game-changer in the truest sense of the word. Her versatility and brave nature to break the boundaries are always in talks. Swipe found these qualities more symbiotic with the company’s nature and its portfolio. And as a young company in the tablet and phablet segment, the company found the diva as the perfect match for ambassador. With Priyanka Chopra’s association, the brand Swipe aims to augment its style quotient while highlighting its utility quotient. The company also has plans to create products themed around Priyanka’s persona. priyanka chopra at swipe 300x199 Priyanka Chopra to promote Swipe TechnologiesPriyanka Chopra commented, “In today’s world… Change is the only constant! Driv...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE CHAZE has signed on the upcoming Bollywood actress Sunny Leone as their brand ambassador. Sunny Leone has been roped in to endorse a slew of CHAZE's mobile handsets, which are positioned as products with mass appeal. As a part of the association, Sunny Leone has recently completed her first ever TVC for CHAZE Mobile which shot at exotic locales of Bangkok, is ready to hit the screen soon. Sunny Leone said, "I am very excited to be associated with such a young and vibrant brand like CHAZE. I chose to associate with the 'Brand CHAZE' because I am really impressed by CHAZE's ideology of bringing out mobile technology for the masses and personally feel connected with their vision." Keshav Arora, CEO, CHAZE Mobile said, "CHAZE is one of the most promising players in the country and we are very pleased to have associated with Sunny Leone, another rising star of Indian Cinema, for endorsing our mobile ...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Virat Kohli has been appointed as their Brand Ambassador of Celkon Mobiles. Rohit Dhawan (son of David Dhawan), Director has directed his first TV commercial with ace cricketer Virat Kohli for a handset brand, Celkon. Executive Director of Celkon, Murali said, "We are in the process of developing mobiles with latest technology like 3G, Android, dual Sim along with lot of entertainment. Since our mobiles are targeted for the youth.Virat was definitely an ideal choice for the "Brand Ambassador" as our brand has come out with the most youthful features as our first focus and we are also kick starting our multimedia campaign with the release of this ad in the running IPL season". Virat said, "I love challenges and associating with Celkon presented me with an opportunity to partner with a brand that is not satisfied with being one of the most successful brands in South and has now set their sight on the na...