VARINDIA IT MAGAZINE

Adobe has announced the findings  of its Experience Index 2018 which revealed that consumers in India are delighted by new technology-based experiences, and are showing a preference for automation and non-human interactions with brands. The research was announced at Adobe Symposium 2018, a digital marketing event, held in Mumbai. Over 1,400 people attended the event to hear the incredible digital transformation stories of some of the country’s biggest brands and inspirational speakers. The Adobe Experience Index 2018 outlined areas where businesses could improve to provide delightful customer experiences, measuring four tenets: Know Me & Respect Me, Delight Me At Every Turn, Make Technology Transparent and Speak in One Voice. Cohering with the Indian culture and traditions, Know Me & Respect Me emerged to be the most important tenet of building a great experience for Indian consumers, followed by Delight Me At Every Turn. “Delivering great customer experiences is a co

TRANSSION Holdings, the leading mobile phone conglomerate in global emerging markets, continues to strengthen its foothold in the Indian market. According to a report on India’s Mobile Phone market for Q1 2018 by Counterpoint Research, TRANSSION has emerged as the fifth largest player in the mobile phone industry by capturing 4 percent market share in Q1, 2018.  Since the launch in April 2016 with itel, TRANSSION India has consistently increased its footprint in the Indian market. Aligned with its multi brand-strategy in India, the company has successfully launched 5 brands in India; itel, TECNO, Infinix, Spice and oraimo, catering to the unique needs of specific consumers in the year 2017. TRANSSION, has a robust pan-India presence with a deep distribution network of 1.05 lakh retailers and 3,000 plus channel partners, enabling the company to cater to the length and breadth of the country. TRANSSION will continue to expand and engage the channel better in 2018 as well.

According to the latest reports, Bharti Airtel's tower subsidiary Bharti Infratel and Indus Towers have decided to merge their companies to create one entity. With a combined revenue of around Rs.25,360 crore, and 1.63 lakh towers across 22 telecom service areas of the country, this new pan-India tower company, which will be named Indus Towers Ltd, will easily become the world's largest tower company. However, as per the reports, Bharti Airtel is planning a stake sale in the new tower company that will be formed after the merger. The company in a regulatory statement said, "The board has decided to engage with the potential investors for evaluating a strategic stake sale post the completion of the merger." The merger between Bharti Infratel and Indus Towers is happening at a time when Bharti Airtel's tower arm registered 8-per cent annual growth in revenues to Rs.14,490 crore, while its net profit slipped by 9 per cent to Rs.2,494 crore. The