VARINDIA IT MAGAZINE

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE mydala.com has partnered with Yash Raj Films to promote its upcoming movie, Ladies vs Ricky Bahl, by leveraging the power of group buying and social media marketing. mydala.com is offering 50% discount on movie tickets across major cities in India, which has been very well received by its followers. mydala has also generated a buzz among its fans through several contests where people won branded merchandise of the movie, including T-shirts, autographed music CDs and many more exciting gifts and mydala vouchers. Winners of mydala contests also received free movie tickets as well as an exclusive opportunity to meet Ranveer Singh & Anushka Sharma at the music launch event of Ladies vs Ricky Bahl at YRF Studios in Mumbai. mydala has also booked an entire movie hall in Delhi and Mumbai to host a special screening exclusively for ladies on the first day, in sync with the movie's title. It has given away free movie vouchers to ladies who em...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Mydala.com has crossed the 3-million subscriber mark. The company has been growing steadily ever since it pioneered the concept of online group buying in India in November 2009, and has expanded to nine cities, besides offering pan-India deals that are valid anywhere in the country. Alexa has ranked Mydala.com as the 115th most popular website in India and the #1 group buying site in the country (as on July 21, 2011). The Mydala network is now generating traffic of more than 250,000 visitors every day. The group has a funding of Rs.9 crore from renowned private equity financiers Info Edge and Rs.1.1 crore by founders of CX Partners, a $600 million PE fund. Anisha Singh, Founder & CEO, mydala.com, said, "We owe our success to all our subscribers and well-wishers who have continuously supported us and recommended us to friends and family. We are witnessing an all-round growth which is not just limited to just traffic rankings. We have ...