VARINDIA IT MAGAZINE

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE BlackBerry has launched the BlackBerry Classic in India. The smartphone is specially built to meet the needs of productive people thriving on speed and accuracy that can be found with a physical QWERTY keyboard. Designed based on extensive customer feedback, the BlackBerry Classic offers customers the power and performance of BlackBerry 10. “With the launch of BlackBerry Classic, we bring back the unique BlackBerry QWERTY experience that made the BlackBerry smartphones a users’ go-to productivity tool. It is designed to give users a distinct experience that every BlackBerry QWERTY loyalist and high-productivity business customer will love. This device brings the best of BlackBerry features and the keyboard functionalities familiar to BlackBerry Bold and Curve users on a secure and productive platform, with the added performance and agility that power professionals need to be competitive in today’s busy world,” said Sunil Lalvani, Managi

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE BT has announced the opening of a new customer innovation showcase in Mumbai. Together with the existing facility in New Delhi, the Indian showcases provide connection to an industry- leading global network of 17 similar facilities where customers can interact with industry experts and test the latest networked IT innovations. The BT Customer Innovation Showcases provide an interactive experience which presents the latest innovations in networked IT services developed to improve the efficiency of large organizations, deliver the applications critical to their success and keep their systems secure. The Showcases enable visitors not only to hear about BT capabilities, but to see, touch and feel them through live personalized demonstrations. Sudhir Narang, Managing Director, India, BT Global Services, said, “The launch of this second Customer Innovation Showcase in India reinforces our commitment to India in terms of offering world-class

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Teradata has announced that it has acquired Appoxee, a mobile marketing Software-as-a-Service provider. The addition of Appoxee to the Teradata Integrated Marketing Cloud complements Teradata’s strategy to provide industry-leading marketing solutions that help data-driven businesses deliver more individualized information and communications to their customers, based on the type of brand engagement experience those customers want and expect. The acquisition closed on December 17, 2014. Because they are not material to Teradata, the terms of the acquisition were not disclosed. Appoxee’s solutions will be integrated into the Teradata Integrated Marketing Cloud beginning immediately, and quickly integrated with Teradata Digital Marketing Center. “By adding Appoxee’s leading mobile marketing solutions, we’re further helping our customers use data to know more about their customers’ true preferences, and do more to realize the benefits of