VARINDIA IT MAGAZINE

Dell has kicked off its “Back to College” campaign for 2016 with a tagline of “Aim High for Success with the Dell Advantage”. The programme was conceptualized using insights on what drives the youth of today. Dell celebrates the dedication of India’s youth to aim high and explore their limits, by providing the right technology tools to help them expand their potential to grow and succeed. The Back to College campaign also aims to provide avenues for the youth to pursue their passions and discover new-age skills that could help them to chart their own path. Dell believes technology plays a crucial role in shaping the overall development of an individual and is intent on being a constant companion throughout this journey of self-discovery. Alongside the seasonal Back to College purchase offers and vouchers, the integrated 360-degree campaign aims to build a deeper connect with the youth across offline and online platforms, to help them become “future ready” by equip...

Dell has kicked off of its “Back to College” season for 2015 with exciting offers for its college going audience. Through the Back to College campaign “Learn It Share It Make It Happen” Dell aims to encourage college students to explore their creative side and identify their fortes through the use of personal technology. The spirit of the theme – “Learn. Share. Inspire” strives to offer various platforms for college students to enrich their experience with the Dell brand and enhance their learning through the online space. Dell will conduct several online activities and contests like, #CarryYourColour Picture Contest encouraging students to  upload pictures with their favorite colours on Dell social media properties, and #PackedwithPotential contest to drive user generated content highlighting how colours are an extension of one’s personality. With #LearnitShareit campaign, Dell will showcase through videos how technology plays a vital role in achieving more. The engagement wi...