Dell brings back “Back to College” campaign for 2016
Dell has kicked off its “Back to
College” campaign for 2016 with a tagline of “Aim High for Success with
the Dell Advantage”. The programme was conceptualized using insights on
what drives the youth of today. Dell celebrates the dedication of
India’s youth to aim high and explore their limits, by providing the
right technology tools to help them expand their potential to grow and
succeed.
The Back to College campaign also aims
to provide avenues for the youth to pursue their passions and discover
new-age skills that could help them to chart their own path. Dell
believes technology plays a crucial role in shaping the overall
development of an individual and is intent on being a constant companion
throughout this journey of self-discovery. Alongside the seasonal Back
to College purchase offers and vouchers, the integrated 360-degree
campaign aims to build a deeper connect with the youth across offline
and online platforms, to help them become “future ready” by equipping
them for evolving job roles and professions in a rapidly-digitalizing
world...Read More
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