Dell brings back “Back to College” campaign for 2016

Dell has kicked off its “Back to College” campaign for 2016 with a tagline of “Aim High for Success with the Dell Advantage”. The programme was conceptualized using insights on what drives the youth of today. Dell celebrates the dedication of India’s youth to aim high and explore their limits, by providing the right technology tools to help them expand their potential to grow and succeed.

The Back to College campaign also aims to provide avenues for the youth to pursue their passions and discover new-age skills that could help them to chart their own path. Dell believes technology plays a crucial role in shaping the overall development of an individual and is intent on being a constant companion throughout this journey of self-discovery. Alongside the seasonal Back to College purchase offers and vouchers, the integrated 360-degree campaign aims to build a deeper connect with the youth across offline and online platforms, to help them become “future ready” by equipping them for evolving job roles and professions in a rapidly-digitalizing world...Read More

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