Prerna Mehrotra promoted as CEO, Media, Dentsu International APAC
Prerna Mehrotra promoted as CEO, Media, Dentsu International APAC: Dentsu International APAC promotes Prerna Mehrotra into the role of CEO, Media, APAC reporting into Ashish Bhasin, CEO, dentsu APAC and Peter Huijboom, Global CEO, Media & Global Clients . This is in addition to her current role as Managing Director, Media Group, Singapore reporting into Prakash Kamdar, CEO Dentsu Singapore. Prerna will be responsible for driving Dentsu’s global media strategy and delivery in APAC, ensuring its alignment and relevance in the market with client-centricity at the core, developing an integrated portfolio of tools and capabilities to maximise the effectiveness, relevance and performance of client’s media. Ashish Bhasin, CEO, dentsu APAC says, “Prerna was a clear candidate for the role; having joined the business in 2016, she has gone from strength to strength excelling in roles across investment and media. This integrate...