Transsion Holdings inks deal with Spice Mobility to revamp Spice as a Brand
Transsion Holdings has signed a joint venture agreement with Spice Mobility to strengthen its foothold in the mobile market. The joint venture (JV) was inked in the presence of Lin Qin, Vice-President, Transsion Holdings and Dilip Modi, Executive Chairman, Spice Mobility. The company marks the entry of its new brand in India, reinforcing its commitment to the India market, with an enhanced portfolio. This partnership aims to revitalize the ‘Spice brand’ by cross leveraging both organisations’ strengths to offer a simple and rich digital experience to the young generation of India. Spice Brand has unveiled its new brand identity and philosophy – “Make Sharing Better” with Spice. Spice Brand will enable the users’ to create and nurture the social connections by sharing content that is enjoyable for them. The new Spice is all about enhancing the experience of joyful, carefree, energetic youth population who believe in sharing moments and individuality. In this connected world...