Neeraj Chopra brand value escalated to Rs. 428 crores digitally
Neeraj Chopra brand value escalated to Rs. 428 crores digitally: Indian athlete Neeraj Chopra has become a global sensation after successfully getting the first gold medal in 2020 Tokyo Olympics . He not only is number one in sports, but has also recouped his social status globally by getting 2297% increase (4.4 million currently) followers on Instagram. According to a report by YouGov SPORT , Neeraj Chopra recorded over 2.9 million mentions from over 1.4 million authors, making him the ‘most mentioned’ athlete globally on Instagram during the 2020 Tokyo Olympics, resulting in achieving him a staggering 412 million through social media. These numbers have combined to take the athlete’s social media valuation to a total of ₹428 crores.... Read More