Neeraj Chopra brand value escalated to Rs. 428 crores digitally


Neeraj Chopra brand value escalated to Rs. 428 crores digitally: Indian athlete Neeraj Chopra has become a global sensation after successfully getting the first gold medal in 2020 Tokyo Olympics. He not only is number one in sports, but has also recouped his social status globally by getting 2297% increase (4.4 million currently) followers on Instagram.

 

According to a report by YouGov SPORT, Neeraj Chopra recorded over 2.9 million mentions from over 1.4 million authors, making him the ‘most mentioned’ athlete globally on Instagram during the 2020 Tokyo Olympics, resulting in achieving him a staggering 412 million through social media. These numbers have combined to take the athlete’s social media valuation to a total of ₹428 crores....Read More

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