Opera Launches App-Tribute
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Opera Software has launched App-Tribute via its advertising subsidiaries AdMarvel, Mobile Theory and 4th Screen Advertising. App-Tribute is claimed to be one-of-a-kind technology works for app-based advertising campaigns and enables cost-per-click (CPC), cost-per-download (CPM), cost-per-install (CPI) and cost-per-mille or 1000 impressions (CPM) promotions. It works across all ad formats, including banners, interstitials and within rich-media creative and is available for iOS and Android devices. For app developers, App-Tribute is said to provide clear feedback to determine which publisher app should be attributed for promoting an app download and installation. Mahi de Silva, EVP, Consumer Mobile, Opera Software said, "Since the launch of iOS in 2007 and Android in 2009, we've watched both sides of the industry - both developers who want to advertise their apps and those that want to monetize their app traffic - struggle with the th...