VARINDIA IT MAGAZINE

Bharti Airtel has declared that it will move all its prepaid mobile customers to the more affordable per second bill plan nationally. “Pay For What You Use” initiative as part of the company’s “Customer First” commitment, this will help ensure that customers pay only for the time they use the Airtel network. Ajai Puri, director – Market Operations, Bharti Airtel (India & South Asia) said “Our customers are the reason for us to be in business, we therefore constantly introduce innovative initiatives with a commitment to deliver a world class experience to them. While we continue to invest aggressively in our network quality and deploy new sites to further enhance our robust and wide network presence, as yet another token measure of our commitment we are today taking the lead to move our customers to the affordable per second plans ensuring that they pay only for what they use.” Read more

With a ‘Customer First’ approach, Vodafone India, has invested over INR1,000 crore on ramping up network and distribution and retail presence in Mumbai circle over the past 12 months (April 2014–March 2015). Already, the preferred mobile services provider in terms of Subscriber base, Revenue Market Share and Retail touch points, Vodafone has been focussing on closer engagement and enhancing customer experience in an endeavour to be future ready. Pursuing an accelerated growth strategy since April 2014, Vodafone has expanded its network footprint by adding over 1,200 new 3G and 2G sites across Mumbai in the past 12 months. During this period, Vodafone has increased its exclusive retail footprint by rolling out 7 Vodafone Stores and 27 Vodafone Mini Stores. With this ramp-up, Vodafone has further extended its leadership in Mumbai across relevant industry parameters – network coverage, subscriber base,... See more