VARINDIA IT MAGAZINE

While customers are more empowered and informed today than ever before, they still prefer personal interactions with trusted advisors when being engaged in the sales cycle. According to the findings of a global survey released today by SAP SE, personalized direct engagement is still the preferred method of contact among business buyers. “When selling to empowered customers, there is an expectation that the sellers know more than the buyers,” said Jamie Anderson, senior vice president, Marketing, Customer Engagement & Commerce Solutions, SAP. “And more importantly, customers want to be sold in ways that are contextual, relevant and personal. Therefore, companies are expected to create unique and personalized interactions, which keep customers engaged along every step of their buying journey.” Conducted by independent research firm Loudhouse with support from SAP, the survey polled more than 1,220 senior personnel responsible for purchasing goods and services within organizat

A10 Networks has announced integration of its Thunder Application Delivery Controllers (ADCs) with Cisco Application-Centric Infrastructure (ACI) fabric. Offering dynamic L4-L7 application networking services, this joint solution enables enterprises to amplify their data center output by automatically provisioning application delivery and security services with a significant increase in both allocation speed and business agility – all at a reduced cost.   “Our vision to deliver on-demand, policy-based mechanisms for dynamic L4-L7 services in a cloud environment closely aligns with the streamlined application delivery cycles of the Cisco ACI common policy framework. By combining A10 Thunder ADC and Cisco ACI solutions, we are able to provide enterprises with rich application delivery and security capabilities in a shared infrastructure,” said Raj Jalan, CTO of A10 Networks.   The open framework of Cisco ACI enables ecosystem partners such as A10 to seamlessly interoperate with C

Fujitsu RunMyProcess demonstrates how it is helping start-ups like HOP Ubiquitous (HOPU) to turn their concepts into a digital business, quickly and with low Total Cost of Ownership. Providing a cloud platform for the rapid implementation and testing of innovations, both for Fujitsu and for its customers around the world, it is a key enabler to the company’s vision of a Human Centric Intelligent Society. Fujitsu RunMyProcess delivers the capabilities required to build connected digital systems spanning cloud, on-premise and mobile environments.   Headquartered in Murcia in Spain, HOPU is a start-up specializing in wearable and sensor-based technologies. Through its important contributions to and support for flagship standards – such as OMA, IPv6 and CoAP – it is a leading player in the definition of management, inter-operability and security standards for the emerging IoT and its wider connection to other web- and cloud-based services. Using this expertise, HOPU is working to a

Amazon Web Services, Inc. (AWS) has announced Amazon WorkMail, a secure, managed business email and calendaring service in the cloud. Amazon WorkMail enables users to send and receive email, manage contacts, share calendars, and book resources using the same email applications they use today (Microsoft Outlook, their Web browser, or their native iOS and Android email applications) without buying and managing hardware or licensing expensive and complex email server software.  Amazon WorkMail integrates with existing corporate directories, and has the security features enterprises need to control and protect their data. In short order, customers can quickly begin provisioning Amazon WorkMail accounts, and pay only for the mailboxes they create with simple, monthly pricing.   “Customers have repeatedly asked us for a business email and calendaring service that is more cost-effective and simpler to manage than their on-premises solution, more secure than the cloud-based offerings a

Amazon Web Services, Inc. (AWS) has announced Amazon WorkMail, a secure, managed business email and calendaring service in the cloud. Amazon WorkMail enables users to send and receive email, manage contacts, share calendars, and book resources using the same email applications they use today (Microsoft Outlook, their Web browser, or their native iOS and Android email applications) without buying and managing hardware or licensing expensive and complex email server software.  Amazon WorkMail integrates with existing corporate directories, and has the security features enterprises need to control and protect their data. In short order, customers can quickly begin provisioning Amazon WorkMail accounts, and pay only for the mailboxes they create with simple, monthly pricing.   “Customers have repeatedly asked us for a business email and calendaring service that is more cost-effective and simpler to manage than their on-premises solution, more secure than the cloud-based offerings a