Etisalat, MasterCard Worldwide join forces for cashless Mobile Payments
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Etisalat and MasterCard Worldwide have collaborated with industry leaders to announce cashless mobile payments programme in the UAE. This latest evolution in mobile payments uses Near Field Communication (NFC) technology to authorize everyday transactions via a Smartphone. At GITEX 2011, Etisalat and MasterCard provided a preview of the commercial introduction of an NFC service developed in conjunction with Network International, Oberthur Technologies and Research in Motion (RIM). To make a purchase, consumers holding a BlackBerry Bold 9900 with an NFC enabled Etisalat SIM will simply need to tap their smartphone at any MasterCard PayPass Point-Of-Sale (POS) terminal. For security protection, consumers will be prompted to enter a PIN on their mobile phone before completing a transaction. Raghu Malhotra, GM, Middle East, MasterCard Worldwide said, "We are delighted to join forces with industry leaders to make this milestone announcement. ...