VARINDIA IT MAGAZINE

Adobe has announced that Nissan has deployed Adobe’s digital marketing solution, Adobe Marketing Cloud globally as a unified digital marketing platform for Renault-Nissan Alliance, to help the company deliver an integrated customer experience and consistent image across its multiple brands. In the past, Nissan had executed digital marketing tactics under the direction of each region, preventing the company from maintaining a unified image, and proving challenging to fully leverage the power of the global brand. Nissan’s Global Marketing Division made the decision to transform its digital marketing direction by deploying a shared digital marketing platform for Renault-Nissan Alliance, that could draw from the capabilities of all regions. The company selected Adobe Marketing Cloud, together with Adobe Digital Publishing as its corporate publishing solution. Nissan made the decision on the basis that Adobe’s solution was the best to support the customer purchasing experience using mu...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Designed to transform digital marketing programmes in the country,  Adobe  and Razorfish  have outlined a joint initiative for the Indian market. Leveraging their global partnership, the two companies will develop solutions focussed on digital personalization for marketers in India. Industry reports have positioned Razorfish as a leading global digital agency and Adobe Marketing Cloud  as a leader across various digital marketing categories. Adobe Marketing Cloud customers globally include all top five media companies,  all top five automotive brands, 90% of the world’s top fifty telecom brands and 80% of the top twenty internet retailers. This partnership brings extensive combined expertise and value of global leaders to marketers in India. “India is seeing a massive change in terms of digitization that is sweeping across the country, creating new opportunities and challenges for marketers. Today, custom...