HP betting big on Digital Printing for business growth
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Aiming to help printing companies and wall covering manufacturers to capture new revenue with high-value wall décor applications for commercial, retail and residential spaces, HP(NYSE:HPQ) has announced expansion of its digital printing solution for wall decorations. The HP digital printing solution includes HP Latex Printing Technology supported by a modular range of design software, media, finishing options and industry certifications. The scalable solution enables customers ranging from small printing companies to large wall covering manufacturers to take the growing customization trend to the wall with unique or short-run wallpapers, wall coverings, wall murals and canvas prints. “The wall decoration market is on the verge of major change enabled by speed, quality and versatility of HP Latex digital printing technology. Working with industry-leading vendors, HP provides innovative tools and solutions across ...