Is Big Data just for Big Businesses? Not Anymore-How Data-as-a-Service Levels the Playing Field
If “a week is a long time in politics” then it must be worth an eon in world of enterprise IT. Another day and another ‘Anything-as-a-Service’ cloud offering popping up to provide a new competitive advantage for beleaguered CIOs. And while it’s easy for a lot to get lost in the noise of the on demand movement – we shouldn’t underestimate the impact this technology has had in readdressing the balance of power between new and established businesses. Josh Good Director of Product Marketing Qlik Is Big Data just for Big Businesses? Not Anymore How Data as a Service Levels the Playing Field Josh Good, Director of Product Marketing, Qlik Data-as-a-Service (DaaS) is the latest and greatest in a long line of these new IT models. While every business understands that data, and the insights that can be gleaned from it, are vital, it can be somewhat overwhelming for smallerorganizations trying to contend with large volumes of scattered and often unstructured information (better known as...