TCS bags "Best Performing Consultancy Brand" Award
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Tata Consultancy Services (TCS) has announced that it has been named the “Best Performing Consultancy Brand” at the MPF Awards for Management Excellence, which is held in association with Harvard Business Review. Recently, TCS has announced an over US$1-billion increase in brand value as measured by Brand Finance, the world-leading brand valuation firm. Brand Finance’s assessment also confirms that TCS has improved its brand strength and now belongs to its industry’s top club of three AA+ rated IT Services Brands. The TCS brand value stands at US$5,247 million in 2013, up from US$4,068 million in 2012, consolidating the company’s position as “Big Four” IT Services brand. Richard Chaplin, Founder & CEO, MPF , said, “TCS’ impressive increase in both brand strength and brand value was a key factor in winning this intensely competitive category. The shortlist included other Big Four IT services firms...