ITC Infotech : Customer Experience Management drives customer satisfaction
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE As per the latest update by ITC Infotech, it has been revealed that one of the biggest challenges that retailers will face in 2014 is the fear of losing their customers, as well as winning new ones, in a very competitive business environment. To address these challenges more and more companies need to make aggressive investments in technology to gather intelligence about the buying trends and experiences of their customers as well as enhance the use of data analytics. In the wake of recent store closures, what will highlight the drivers of customer loyalty are processes like Real Time Data Analytics and Single View of Customer. This will enable retailers to provide a tailored shopping experience to ensure customer retention. Hardeep Singh Garewal, President of European Operations at ITC Infotech said, “Customer Experience Management helps to provide a strategic framework that retailers can use to gain business insights from multich...